Sr. Product Manager, Onboarding

Company: Rakuten Kobo Inc.
Location: New York
Posted on: February 20, 2025

Job Description:

Sr. Product Manager, Onboarding page is loadedSr. Product Manager, OnboardingApply locations: New York, NY; San Francisco, CaliforniaTime type: Full timePosted on: Posted 30+ Days AgoJob requisition id: 1023451Job Description:LOCATION: This role is also eligible for hire in our San Francisco, CA office.Rakuten Rewards empowers millions of users to shop with confidence by saving money and earning Cash Back on everyday purchases. As a key player on our Growth team, you will report to the Sr. Director of Product and be responsible for delivering stellar, industry-first features that enhance our onboarding experiences.ABOUT THIS ROLEWe are seeking a seasoned Senior Product Manager who is continuously adapting and excited to work on products that affect millions of people every day. As Senior Product Manager for Onboarding, you will help define and lead initiatives to drive Rakuten Rewards product growth and adoption. You will set the agenda, drive innovation, and execute strategies to refine and enhance our proven value propositions. This will include designing and optimizing the onboarding flow to ensure new users quickly find value, and driving initiatives that encourage feature adoption and increase engagement.You will work cross-functionally to guide products from conception to launch, seamlessly connecting the technical and business worlds. Your ability to break down complex problems into actionable steps will be crucial in driving product development and innovation. You will collaborate with executive leadership and across teams such as marketing, customer success, data, and engineering to lead a growth-focused roadmap that balances experimentation with impactful product improvements.KEY RESPONSIBILITIES

• Strategy and Vision: Partner with Engineering and Design leads to develop and execute Growth strategy that focuses on user acquisition, conversion, and product adoption of Rakuten Rewards.
• Embrace the growth-hacker mindset: Form and validate data-driven hypotheses for engagement of sign-up and onboarding experiences.
• Cross Functional Prioritization: Build effective relationships with key partners in our Marketing team and collaborate closely with them on roadmap prioritization.
• Data-Driven Decision Making: Identify, define, and track key metrics to measure the success of launched products and create a feedback loop integrating qualitative and quantitative data for assessment of future opportunities and to drive continuous improvement.
• Product Optimization: Continually optimize onboarding experiences, user flows, and in-product messaging to improve user retention, reduce churn, and increase product adoption.
• Member Research: Drive customer research, behavioral research, and A/B testing to deepen understanding of trends and user behavior.
• Market Trends: Engage with market trends and conduct ongoing evaluations of comparable product offerings, identifying opportunities for refining the product strategy and improving the customer experience.
• Stakeholder Communication: Communicate effectively with stakeholders at all levels, ensuring alignment and transparency throughout the product development process.KEY REQUIREMENTS
  • Experience working on growth-focused initiatives including user acquisition and activation tactics.
  • Familiarity with growth-related KPIs, such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), DAU/MAU (Daily/Monthly Active Users), and churn rate.
  • In-depth understanding of user retention strategies, including lifecycle marketing, re-engagement campaigns, and user segmentation.
  • Expertise in user onboarding and activation, such as optimizing user onboarding flows to reduce friction and improve activation rates across web and mobile platforms.
  • Solid understanding of product development lifecycles, growth loops, funnels, and user activation strategies.
  • Demonstrated ability to lead multiple work streams with projects in various phases from ideation through delivery while managing stakeholder expectations.
  • Strong communication skills: ability to present new concepts to internal stakeholders and executives to promote and gain feedback on new products.
  • Influencing without authority - strong stakeholder management skills to drive buy-in and align teams across the organization.
  • Relentless focus on outcomes - obsession with driving measurable growth, not just building features.
  • Strong analytical skills: comfort in defining the right metrics to measure how your products are impacting the customer and the business; using this data to evolve the roadmap.QUALIFICATIONS
    • Bachelor's Degree in a technology or business-related field, required.
    • 5+ years of experience in a product, software development, or engineering role.
    • 5+ years of experience working cross-functionally with engineering, UX/UI, marketing, finance, and other stakeholders.
    • Prior Acquisition and/or Growth experience a must.
    • Strong track record of shipping successful, innovative products that resonate with consumers.
    • Passion for creating products that impact millions of users and drive business growth.
    • Prior experience in retail/eCommerce is a plus.Five Principles for SuccessOur worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success:Always improve, Always Advance: Only be satisfied with complete success - Kaizen.Passionately Professional: Take an uncompromising approach to your work and be determined to be the best.Hypothesize - Practice - Validate - Shikumika: Use the Rakuten Cycle to succeed in unknown territory.Maximize Customer Satisfaction: The greatest satisfaction for our teams is seeing their customers smile.Speed!! Speed!! Speed!!: Always be conscious of time - take charge, set clear goals, and engage your team.Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.USD $105,435.00 - $179,740.00 annuallyAbout UsRakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment, and communications, bringing the joy of discovery and access to more than 1 billion members across the world.Everyday team members deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.
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Keywords: Rakuten Kobo Inc., New York , Sr. Product Manager, Onboarding, Executive , New York, New York