Head of Insights and Analytics

Company: Babbel - NYC
Location: New York
Posted on: February 10, 2025

Job Description:

Are you ready to drive transformative data strategies that elevate our brand and redefine language learning? If so, we want you on our team! Babbel is hiring aHead of Insights & Analyticsto to lead our Revenue Business Analytics and Brand Insights teams.About the Role:We are hiring a dynamic and experienced Head of Insights and Analytics to lead our Revenue Business Analytics and Brand Insights teams. This critical leadership role will be responsible for connecting the dots between performance marketing data and brand analytics to drive strategic decision-making across the organization. Brand analytics is the systematic collection and analysis of data that measures a brand's performance, perception, and impact across various channels. This includes tracking brand awareness, sentiment, market performance, and digital presence to make data-driven decisions about marketing strategy, product development, and customer experience. Through both digital (social media, website analytics, search data) and traditional sources (market research, surveys), brand analytics provides organizations with actionable insights to improve their market position and ROI.The ideal candidate will possess a strong understanding of data analysis, data infrastructure, marketing measurement, audience development, and brand KPIs, along with proven leadership skills and the ability to inspire and mentor a high-performing team. This role will report directly into the VP, Finance & Analytics.This position is located in NYC and requires a minimum of 3 days/week in office.You will:

• Team Leadership & Management: Lead, mentor, and develop the Revenue Business Analytics and Brand Insights teams, fostering a collaborative and high-performing environment. Set team goals, provide regular feedback, and conduct performance reviews.
• Strategic Alignment: Develop and execute a comprehensive data and insights strategy that aligns with overall business objectives, bridging the gap between performance marketing and brand building.
• Cross-Functional Collaboration & Stakeholder Management: Partner closely with Marketing, Sales, Product, and other departments to understand their data needs and provide actionable insights.
• Data Integration & Synthesis: Oversee the integration of data from various sources, including marketing platforms, CRM systems, and brand tracking studies, to create a holistic view of customer behavior and market trends. Leverage Tableau to provide actionable insights to marketers. Guide the team in creating user-friendly but powerful dashboards.
• Data Infrastructure Collaboration: Collaborate with data engineering teams to ensure data quality, accessibility, and scalability of data infrastructure. Understand basic data structures and data engineering principles, but not required to be a data engineer.
• Performance Marketing Analysis Oversight: Provide strategic guidance and oversight to the Revenue Business Analytics team in analyzing performance marketing data, identifying key drivers of revenue growth, and optimizing marketing campaigns. Be a sparring partner and coach to the team, helping them provide critical insights that drive marketing decisions
• Brand Insights Leadership: Guide the Brand Insights team in conducting research, analyzing brand perception, and identifying opportunities to strengthen brand equity.
• Brand Measurement and Testing: Develop and implement methodologies for measuring brand impact and conducting brand marketing tests, leveraging data to demonstrate the effectiveness of brand-building initiatives.
• Data Storytelling & Communication: Effectively communicate complex data insights to diverse audiences, including executive leadership, through compelling presentations, reports, and visualizations.
• Brand Health Tracking: Build on and improve existing brand health tracking program to monitor key brand metrics such as awareness, consideration, preference, and brand image over time. This includes overseeing the work with our selected partners and the analysis done by the team on a quarterly basis
• Support marketing and brand teams with ad hoc research to guide creative and channel decisions.
• Budget and Vendor Management: Manage the budget for the Data & Insights department, ensuring efficient allocation of resources. Also manage relationships with external research vendors and data providers.You have:
  • Bachelor's or Master's degree in a relevant field (e.g., Business, Marketing, Statistics, Economics, Market Research).
  • 8+ years of experience in data analysis, market research, or business intelligence, with a proven track record of leading teams and driving impactful insights.
  • Significant experience in marketing analytics, with a deep understanding of performance marketing metrics and brand building strategies.
  • Proven ability to connect performance marketing data with brand insights to inform strategic decision-making.
  • Strong leadership and management skills, with the ability to motivate and develop a team.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficiency in data visualization tools (e.g., Tableau) and survey & research/XM platforms such as Qualtrics. Proficiency in R a plus.
  • Familiarity with marketing analytics platforms and CRM systems
  • Basic understanding of data structures, databases, and data engineering principles.
  • Experience managing research vendors and budgets.
  • Experience in SaaS is a plus, as is enthusiasm for language-learning.Benefits
    • Working at an international start-up with a strong sense of mission
    • Bonus eligible and generous 401K matching
    • Responsibility from day one; you can make an impact!
    • Strong skill and career development, frequently working closely with the SVP, CEO and other managers
    • 20 PTO days every year with additional tenure-based days after 2 yearsSalary Information:
      • In New York City, the reasonable annualized full-time salary for this role is $145,000 - $185,000 placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill levelBabbel is an equal opportunity employer committed to diversity and inclusion.
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Keywords: Babbel - NYC, New York , Head of Insights and Analytics, Accounting, Auditing , New York, New York