Senior Vice President, US Marketing (NARS)

Company: Shiseido Company, Limited
Location: New York
Posted on: March 29, 2025

Job Description:

Select how often (in days) to receive an alert:Senior Vice President, US Marketing (NARS)Date: Jan 30, 2025Location: New YorkYour Dreams, Our Future.Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Cl-- de Peau Beaut--, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.WHERE YOU WILL WORK:Our NARS team operates in a creative environment inspired by Fran--ois Nars' vision that emphasizes innovation, inclusivity, and diversity. The brand is known for its bold and boundary-pushing approach to beauty, resulting in iconic shades and award-winning formulas. Values of self-expression, authenticity, and artistry are fostered throughout the team.JOB SUMMARYThis position leads NARS Marketing for the U.S., with a focus on gaining market share and building brand equity through innovative marketing programs. Focus on winning through a consumer-centric approach and strategies distorting digital media and ecommerce.The SVP Marketing Americas is responsible for the development and implementation of the marketing strategy in order to drive long-term profitable growth and build strong brand equity. Develop strategies to drive brand awareness, new customer acquisition, and sales. This role collaborates with Global Marketing, Product Development, Creative, NARS Sales Team, Finance, Forecasting, Global Communications, Digital, E-Commerce, Education & Key Retailers to drive integrated alignment and execution on all marketing initiatives directly in the U.S.For the Canada region - leverage synergies & define strategy to win at Sephora & key retailers for all key launches and excellence in execution in partnership with the local Canadian team.This role requires executive agility to thrive and drive results in a highly, ever-changing, and competitive environment. The ability to inspire and motivate the team is essential.Success is also measured by the ability to develop, lead, and manage team members to create a strong sense of culture and clear succession plans for growth within the NARS brand and Shiseido portfolio.Leads Team of 5 Direct Reports:

• Executive Director Brand Marketing US
• Executive Director ECOMM
• Executive Director Education & Events
• Executive Director Integrated CommunicationsWHAT YOU WILL DO
  • Develop, lead, and manage team members to create a strong sense of culture and clear succession plans for growth within the NARS brand and the U.S. portfolio.
  • Oversee and align product, channel, media, and consumer marketing strategies for the U.S. market. Manage the U.S. marketing budget inclusive of media, sampling, merchandising, collateral, POSM for all channels. Align marketing strategy and share best practices with Global Marketing and U.S. peers.
  • Translate Global annual marketing plans into U.S. plans; inclusive of comprehensive market analysis by category/sub-category/sku level/market share/product segmentation. Create and execute key marketing strategies to gain share and grow rank in NPD.
  • Understand product, consumer, and digital trends in the marketplace and identify growth opportunities for NARS in order to gain market share. Develop U.S. objectives/strategies/market share goals for new product introductions in partnership with global marketing & ensure all forecasts and 360 plans are aligned with goals.
  • Develop U.S. Marketing Launch Calendars by key Retailer/Launch pre-view in collaboration with Global Marketing. Ideate product launch plans for the U.S. DS/SS, Open Sell (Sephora/Ulta), and E-Commerce with channel/retailer differentiation. Partner with Global Marketing, Product Development & Forecasting. Responsible for approving forecasts as well as excess inventory management based on limited life and retailer exclusives.
  • Work closely with Visual Merchandising to improve and enhance NARS counters and open sell gondolas to improve functionality through a customer-centric approach. Approve all consumer touchpoint execution including in-store, web, email, and media programs that connect the consumer to the product.
  • Oversee the development of marketing strategies for DTC and differentiated retailer environments, including creating exclusives to maximize growth potential, drive long-term profitability, and build brand equity for the U.S. region- including creating exclusive offerings and unique channel experiences, marketing calendars, and specific activations. Deliver to the Global President and Region CEO annual marketing objectives and strategies for key accounts in conjunction with sales channel leaders. Define events strategy and unique-to-NARS events concepts for launches. Guide content, appearance, and efficiency of retailer websites.WHO YOU ARE
    • Minimum 15 years' experience in Retail and/or Marketing.
    • Equally strategic, analytical, creative, and pragmatic.
    • Strong leader with flexibility and ability to move quickly in a fast-paced environment; commands authority.
    • A strong financial acumen and understanding of P&L required.
    • Must have a proven track record in successfully launching new products and executing innovative, digitally integrated marketing programs.
    • Ability to travel.
    • Energetic, highly motivational, and dynamic personality.
    • Superior attention to detail/highly organized.If this sounds like you, we want you on our team. Apply today and let's create something beautiful!#NYLaw #LI-HybridYou may be asked to perform other duties needed to help drive to our vision, fulfill our mission, and abide by our organization's values.What We Can Offer YouAt Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk - it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings: - Life and Disability Insurance - Paid Volunteer Days - Paid Company Holidays - 401K with 6% Company Match - Internal & International Mobility - Product Discounts & Annual Gratis - Employee Led Affinity Groups - Tuition ReimbursementThe base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.Salary (Min-Max): 244,463.00 - 366,694.00Job Segment: Retail Sales, Channel Marketing, Executive, VP, Product Development, Retail, Marketing, Management, Research
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Keywords: Shiseido Company, Limited, New York , Senior Vice President, US Marketing (NARS), Accounting, Auditing , New York, New York