Specialist, Affiliate Influencer Marketing

Company: Macy's
Location: New York
Posted on: March 10, 2025

Job Description:

Be part of an amazing story.
Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview
The Affiliate Influencer Marketing Specialist will support the management of influencer and messaging campaign execution across North American Affiliate Subnetworks. This role will be focused on managing subnetwork relationships (e.g. LTK, ShopMy, Collective Voice), ensuring smooth execution of campaigns, and optimizing performance across affiliate networks. The ideal candidate will have a strong understanding of influencer marketing trends, North American affiliate networks, and the ability to analyze data for continuous campaign improvement and reporting to senior leadership.

What You Will Do

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• Manage day-to-day operations of affiliate influencer subnetwork campaigns, ensuring smooth execution from start to finish.
  
• Monitor and optimize influencer performance across North American affiliate subnetworks to maximize conversions, engagement, and ROI.
  
• Liaise with Senior, cross-functional team members and agencies to ensure timely content delivery, compliance, and quality standards.
  
• Analyze campaign data, identify trends, and make recommendations for optimizations to improve performance.
  
• Manage affiliate subnetwork platform dashboards, tracking tools, and reporting systems to monitor key performance metrics.
  
• Collaborate with the broader social, influencer and media team to align subnetwork campaigns with other content initiatives and business objectives.
  
• Support the recruitment and onboarding of new influencers to Macy's affiliate network based on performance and alignment with brand values and audience demographics.
  
• Assist in budget tracking and ensure campaigns are operating within allocated spend.
  
• Maintain up-to-date knowledge of industry trends, tools, and best practices in affiliate and influencer marketing.
  
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
  
  
  Skills You Will Need
  
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  • 3+ years of experience in affiliate or influencer marketing with a focus on campaign execution and optimization for revenue.
    
  • Experience using affiliate platforms and analytics tools (e.g., CJ, Motom, Impact).
    
  • Strong understanding of affiliate influencer marketing strategies, with a focus on ROI and performance metrics.
    
  • Excellent communication and relationship management skills, with the ability to work effectively with influencers and cross-functional teams.
    
  • Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
    
  • Analytical mindset with the ability to interpret data and translate it into actionable insights.
    
  • Bachelor's degree in marketing, communications, or a related field.
    
    
    Who You Are
    
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    • Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
      
    • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
      
    • Able to work a flexible schedule based on department and company needs.
      
      
      What We Can Offer You
      Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
      Some additional benefits we offer include:
      
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      • Merchandise discounts
        
      • Performance-based incentives
        
      • Annual merit review
        
      • Employee Assistance Program with mental health counseling and legal/financial advice
        
      • Tuition reimbursement
        
        Access the full menu of benefits offerings .
        
        About Us
        This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.
        
        Join us and help write the next chapter in our story - Apply Today!
        
        
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Keywords: Macy's, New York , Specialist, Affiliate Influencer Marketing, Advertising , New York, New York