Growth Marketing Lead - Paid Acquisition

Company: Scale AI, Inc.
Location: New York
Posted on: March 15, 2025

Job Description:

Scale is at the frontier of the AI industry improving the world's leading Generative AI and Large Language Models.
We are building the Generative AI Data Engine to push the boundaries of model development. We do this via human-powered datasets, world-class Reinforcement Learning with Human Feedback (RLHF), model evaluation and more. We build products for AI research teams training models and the world's largest marketplace of human intelligence.
We're a fast-growing company with a global presence, and we're looking for a talented and experienced Growth Marketing Specialist to optimize our paid acquisition efforts and source contributors worldwide.
About the Role
As a Growth Marketing Specialist focused on paid acquisition, you will play a critical role in driving the growth of our global contributor base. You'll be a key member of the growth marketing team, responsible for managing and optimizing campaigns across Meta, LinkedIn, Google Ads, and other relevant platforms. You will have a deep understanding of these platforms, with a proven track record of developing and executing successful campaigns. You will also be adept at managing account and partner relationships with these platforms to maximize our performance and access to resources.
Responsibilities

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• Campaign Management: Plan, develop, and execute paid advertising campaigns across Meta, LinkedIn, Google Ads, and other platforms to acquire contributors worldwide.
  
• Platform Expertise: Possess in-depth knowledge of LinkedIn, Google, and Meta Ads platforms, including campaign setup, targeting, bidding strategies, ad formats, and reporting.
  
• Performance Optimization: Continuously analyze campaign performance, identify areas for improvement, and implement A/B testing strategies to optimize key metrics (e.g., conversion rates, cost per acquisition).
  
• Budget Management: Effectively manage allocated budgets across different platforms and campaigns, ensuring optimal return on investment.
  
• Account Management: Build and maintain strong relationships with platform representatives and partners, staying informed about new features, best practices, and opportunities.
  
• Creative Collaboration: Work closely with the creative team to develop high-performing ad creatives that resonate with target audiences.
  
• Reporting and Analysis: Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership.
  
• Stay Informed: Keep up-to-date on the latest trends, technologies, and best practices in paid acquisition and growth marketing.
  
  Qualifications
  
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  • 5+ years of experience in growth marketing or a similar role, with a strong focus on paid acquisition
    
  • Proven track record of successfully managing and optimizing campaigns on LinkedIn, Google Ads, and Meta Ads platforms.
    
  • Deep understanding of campaign management, targeting, bidding strategies, and performance optimization techniques.
    
  • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
    
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    
  • Experience managing account and partner relationships with ad platforms.
    
  • Bachelor's degree in marketing, business, or a related field.
    
    Bonus Points
    
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    • Experience with Recruitment Marketing (big plus)
      
    • Experience in the with marketplaces and or AI/technology industry (experience with helping grow supply side of marketplaces is a huge plus but not required)
      
    • Experience with supply or customer acquisition strategies and tactics
      
      
      Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.Please reference the job posting's subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the locations of San Francisco, New York, Seattle is:$168,000-$210,000 USDPLEASE NOTE:Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.
      About Us:
      At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how organizations build and deploy AI. Our products power the world's most advanced LLMs, generative models, and computer vision models. We are trusted by generative AI companies such as OpenAI, Meta, and Microsoft, government agencies like the U.S. Army and U.S. Air Force, and enterprises including GM and Accenture. We are expanding our team to accelerate the development of AI applications.
      We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.
      We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at accommodations@scale.com. Please see the United States Department of Labor's for additional information.
      We comply with the United States Department of Labor's .
      PLEASE NOTE: We collect, retain and use personal data for our professional business purposes, including notifying you of job opportunities that may be of interest and sharing with our affiliates. We limit the personal data we collect to that which we believe is appropriate and necessary to manage applicants' needs, provide our services, and comply with applicable laws. Any information we collect in connection with your application will be treated in accordance with our internal policies and programs designed to protect personal data. Please see our for additional information.

Keywords: Scale AI, Inc., New York , Growth Marketing Lead - Paid Acquisition, Advertising , New York, New York