Marketing & Partner Operations Lead, USA, Remote
Company: Fundraise Up
Location: New York
Posted on: March 17, 2025
Job Description:
- OTE (On-Target Earnings): $140,000
- Base Salary: $115,000
- Location: remote in North America
- Stock optionsAbout UsAt Fundraise Up, we are reimagining the
fundraising platform to create the most convenient and fastest way
to donate to non-profit foundations. Our innovation is aimed at
enhancing loading speeds, boosting conversion rates, offering
diverse payment methods, and more. Each month, individuals
worldwide donate tens of millions of dollars through our platform.
We are the go-to fundraising solution for some of the world's
leading non-profit organizations, including the UNICEF, Obama
Foundation, and the Alzheimer's Association.About the RoleAs we
scale, we are seeking a Partnership & Marketing Operations Lead to
own and optimize partner workflows, enhance attribution models, and
streamline lead flows across PartnerStack, Salesforce, HubSpot,
CrossBeam, Workato, and Chili Piper. You will support the
automation of partner referrals, improve marketing-to-sales data
syncs, and ensure precise UTM tracking and campaign attribution to
drive revenue impact. This role will serve as the frontline manager
and primary support for the GTM tech stack, working closely with
the GTM Systems & Operations team to design and refine processes.
The ideal candidate has a strong technical understanding of both
front-end and back-end solutions, ensuring systems are integrated
efficiently while setting clear expectations on capabilities and
limitations. While you won't need to build every solution, you must
be able to step in when needed, troubleshoot issues, and drive
system optimization.Key Responsibilities
- Own and optimize PartnerStack, ensuring partner referrals, deal
registrations, and payouts sync seamlessly with Salesforce and
HubSpot.
- Develop automated partner lead distribution and attribution
workflows via Workato, ensuring accurate revenue tracking from
sourced & influenced deals.
- Manage and optimize HubSpot-to-Salesforce integrations,
ensuring seamless data flow for lead routing, lifecycle tracking,
and campaign attribution.
- Implement and refine UTM tracking, ensuring accurate source
attribution for inbound leads, partner referrals, and multi-channel
campaigns.
- Develop and scale multi-touch attribution models in Salesforce
to accurately track marketing and partner-influenced revenue.
- Automate marketing performance tracking, ensuring clear
attribution of paid, organic, referral, and partner-generated
leads.
- Optimize campaign tracking frameworks, aligning with MQL, SQL,
and pipeline acceleration strategies.
- Enhance ABM workflows, ensuring target accounts receive
personalized engagement across email, content, and paid media
channels.
- Own Chili Piper and Chili Piper Distro workflows, ensuring
seamless inbound lead distribution and meeting scheduling across
marketing and sales teams.
- Optimize lead routing logic, ensuring high-intent partner and
marketing leads are automatically assigned to the right reps based
on territory, tiering, and sales cycles.Skills and Qualifications
- 5+ years in Partnership Operations, Marketing Operations, or
Revenue Operations, with a strong focus on attribution modeling and
automation.
- Tech for Good SaaS experience, especially in the nonprofit or
impact-driven space.
- Expertise in Workato, including building automated workflows
for PartnerStack, Salesforce, and HubSpot.
- Proficiency in UTM tracking, multi-touch attribution modeling,
and campaign performance tracking.
- Hands-on experience with Chili Piper and Chili Piper
Distro.
- Experience managing Crossbeam, including account mapping,
co-selling collaboration, and partner data sharing.
- Strong ABM experience, including segmentation, target account
tracking, and personalized outreach workflows.
- HubSpot Admin Certification or extensive experience managing
HubSpot configurations.
- Clay enrichment experience, including clay data table building
and automation workflows.
- Experience with product-led growth (PLG) and partner-led growth
models.Benefits
- 15 days of vacation, 7 company holidays plus an additional 3
floating holidays and 5 sick days.
- 401(k) plan with company match.
- FSA Spending Account.
- 100% Company-paid short-term disability, long-term disability,
basic life insurance and AD&D.
- Health, Dental, and Vision insurance covered at 100% for
employees, 80% for employee plus dependents, and 70% for employees
plus family.
- Paid parental leave (12/6 weeks).
- Remote working.Note: All official correspondence from Fundraise
Up will exclusively originate from the @fundraiseup.com domain.
Exercise caution and ensure the authenticity of emails claiming to
be from our company.
#J-18808-Ljbffr
Keywords: Fundraise Up, New York , Marketing & Partner Operations Lead, USA, Remote, Advertising , New York, New York
Didn't find what you're looking for? Search again!
Loading more jobs...