Product Copywriter

Company: Made by Gather
Location: New York
Posted on: April 1, 2025

Job Description:

Product CopywriterLocation: US (Remote)Reports to: VP of MarketingTBH Date: April 2025Bonus Potential: 5%PTO: 2 weeks Made by Gather - the company behind America's fastest-growing kitchenware brands. Founded in 2003 by entrepreneur Shae Hong, Made by Gather is a collective of visionaries, movers, and shakers who love what we do and how we do it. We make super-premium design and innovation accessible to the world through our kitchenware and lifestyle brands Beautiful by Drew - and bella -. We've spent 20+ years developing our special sauce and, once we did, things started to really take off. We bring trend-forward design to each of our brands, combined with innovative marketing strategies and collaborative strategic relationships with the leading omni-channel retailers.At our core, we're built on design, quality, agility, and innovation-and we're looking for driven individuals who are ready to make an impact. We don't just create great products; we hustle to bring bold ideas to life, take ownership of our work, stand united as a team, and focus on sales and results while staying fully engaged in everything we do.This full-time opportunity offers competitive pay and a comprehensive benefits package that supports your growth and well-being. Enjoy a fully remote or hybrid work schedule, extended medical, dental, and vision coverage, health savings accounts, and retirement savings with company match to invest in your future. We also offer an Employee Assistance Program for support, generous holidays, discount on our products, work from home stipends, and Summer Fridays!If you're looking for a workplace that values initiative, creativity, and results, while giving you the tools to thrive with our company learning and development programs, this is the place for you. Our Product Copywriter will be the voice behind our portfolio of brands, including bella, bella PRO, So Yummy by bella, and Beautiful by Drew, crafting engaging consumer-first product messaging. As a key member of the Marketing team, you'll shape the product narrative across everything we do-from e-commerce to packaging and everything in between. Your mission? To create clear, compelling, and on-brand messaging that turns browsers into buyers.
Key Responsibilities

• Own the Product Story: Write the feature, benefit, and positioning messaging for MBG products that live across packaging, websites, and more. Your words will help consumers make informed, confident purchase decisions.
• Collaborate Across Teams: Work with Marketing, Product Brand Management, and Product Development, to deliver messaging that hits home. Whether it's launching a new product or optimizing an existing one, you'll partner with different teams to make sure our copy is on point.
• Make It Easy to Understand: Tackle product instructions, copy for videos, and FAQs with an eye for clarity. Our goal is always simplicity-no confusing jargon, just straight talk that builds trust.
• Keep It Fresh & SEO-Friendly: Keep your finger on the pulse of what's trending in product copy. Research competitors and ensure that our content stays fresh, relevant, and SEO-optimized to drive traffic and conversions.
• Build Brand Consistency: You'll work closely with the Brand Voice Copywriter to make sure our tone and style are consistent across every product, every touchpoint. From product pages to social media, we want one unified voice that feels as fresh and authentic as our brands.
• Teach & Empower: As part of the team, you'll mentor freelance copywriters and train internal teams to uphold the MBG tone across channels.
• Proof It: Ensure that every piece of content is flawless and consistent across touchpoints-grammatically, factually, and stylistically.
• Embrace AI: Stay on top of what's happening in AI and incorporate it into your workflow. Agility, speed, and creativity at scale are key for this role. You can't do it without AI
  Qualifications & Experience
  • Housewares/Kitchenware Product Messaging Guru: You know how to tell a product's story in a way that resonates and you have the industry experience to back it up. You can break down features and benefits and turn them into irresistible, consumer-friendly copy.
  • Collaborative Spirit: You love working with cross-functional teams and have mastered the ability to collaborate with engineers and product developers alike to make magic from product specs. You can take feedback, adapt, and deliver messaging that fits the larger vision.
  • SEO Savvy: You understand the importance of SEO and can write product descriptions that both engage customers and perform well on search engines.
  • AI Proficiency: Comfortable leveraging AI tools to efficiently draft, edit, and elevate content while ensuring consistency and impact across platforms.
  • Attention to Detail: Whether it's grammar, tone, or facts, you're a perfectionist. Nothing slips through the cracks.
  • A Love for Branding: You're obsessed with keeping the brand voice consistent, but you also know when and how to adjust it for different audiences and platforms. Only selected candidates will be contacted.
    
    
    
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Keywords: Made by Gather, New York , Product Copywriter, Advertising , New York, New York