Senior Manager, Retail Education and Events
Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: March 16, 2025
Job Description:
Senior Manager, Retail Education and EventsNew York City or Los
Angeles (United States)#KeepGrowing with NutrafolWe're a growing
company. Everything we do, we do to help people grow into the best
version of themselves. As the pioneers of hair wellness, we create
clinically tested products for hair growth and provide support for
people at every step of their hair journey.Our multi-factorial
approach targets key root causes of hair thinning using a patented
blend of standardized vitamins, minerals and natural ingredients --
and is recommended by over 7,500 physicians and hair professionals
for trusted, reliable results. We never settle, and are
continuously challenging existing treatments and methodologies to
advance the frontier of hair science. As we help our customers
grow, we grow too -- by embracing individuality and differences,
leading by example, and empowering ourselves and others with our
passion for wellness and innovation.Keep growing. It's our mantra.
Our commitment to helping anybody and everybody committed to
realizing their own potential to grow.About YouThe Senior Manager,
Retail Education and Events is a visionary who will lead and
develop Nutrafol's national retail programs and initiatives. In
this role, you will create and implement a comprehensive 360 retail
omni-education strategy to drive the Nutrafol product portfolio and
brand growth. This role requires 8-10 years of extensive experience
developing successful retail education and event programs, in order
to meet and exceed annual sales plans against key commercial
objectives, successfully working with a field team, and
building/maintaining strong retailer relationships. You will work
closely with the Vice President, Retail and Director, Retail Sales,
along with key cross-functional partners to deliver impactful and
innovative education experiences for the Nutrafol field team and
retail customers.Must have extensive experience in hair, wellness,
or skincare, with a deep understanding of an open-sell,
multi-branded environment.While Nutrafol is a remote company,
candidates for this role should be based in the NYC metro or Los
Angeles metro area. The work week is Monday through Friday. This is
subject to change pending business needs. Some weekends may be
required.Responsibilities
- Design & facilitate brand education materials, with an emphasis
on elevating consumer experiences and building brand loyalty.
- Integrate education initiatives across various channels,
including in-person workshops, digital platforms, and social media,
to create a consistent learning experience that supports a seamless
consumer journey.
- Develop education and event strategies to improve all Retail
initiatives, anticipating the needs of the business and the impact
on cross functional team timelines.
- Serve as Retail education voice through partnerships with
Sales, Marketing, and internal Education players on key launches
and initiatives to define product positioning and selling
strategies.
- Communicate market activity and competitive intelligence
through an active engagement process with VP of Retail and
Director, Retail Sales, Education and key opinion leaders to
determine customer needs and territory growth opportunities.
- Stay current on beauty industry education trends and
activations, constantly thinking outside the box for education and
sales development, events, etc.Facilitation & Program Design:
- Build innovative training materials and resources, such as
manuals, virtual courses, that are clear, concise, and visually
appealing to drive growth across the hair and wellness
category.
- Experienced facilitator with the ability to execute engaging
virtual and live format seminars that focus on Nutrafol's brand
story, product knowledge, sales and service techniques,
omni-education activations, and competitive insights and
trends.
- Cross-Functional Collaboration when required.Training and Sales
Development:
- Develop and deliver brand and product knowledge onboarding
content to field team employees, including in-store education and
sales development, providing constructive feedback when
needed.
- 40%+ of time will be spent in store with the field team. Could
vary based on the needs of the business.
- Develop the Nutrafol Field Team to be leaders in education and
sales through training, sales development and by creating growth
opportunities to establish Nutrafol as the hair thinning
authority.
- Lead monthly Field Sales & Education training calls for product
launches, events, team questions, etc.
- Support Regional Managers in building elevated training and
sales opportunities.
- Ensure the Sales team is consistently informed and aligned with
all Education and Event programs and objectives by regularly
attending monthly meetings and with in store ongoing training /
development.
- Conduct regular (monthly or bi-monthly) meetings with the
Retail Sales Team and evaluate their performance.
- Responsible for the management of programs that contribute to
the overall budget of the Retail Sales department; including
expense planning, reconciliation of departmental expenses, and
involvement in future budget planning.
- Evaluate and improve current Retail education and scale for
growth and new market launches.
- Work closely with Sales and Marketing teams to ensure universal
messaging.
- Provide coaching and strategic direction to Regional Managers
and Sales and Education Executives, serving as a mentor and
role-model to field team members.
- Create and analyze data related to education initiatives and
make recommendations to optimize ROI.
- Champion a culture of confidence and inclusion within the
education team and across the brand.
- Ensure the Nutrafol brand standards are upheld by all Retail
Sales Field Team employees.Requirements
- Education Authority: Minimum of 8+ years of experience in
retail education preferably with a hair or wellness brand.
Demonstrates deep knowledge of retail education, best practices in
adult learning and facilitation, emerging trends, and immersed in
the evolving beauty, hair, and wellness landscape.
- Content Creation: Strong ability to produce engaging,
high-quality internal and consumer facing education and event
programs.
- Influential Leader: Leads, mentors and inspires
cross-functional teams, both in-person and remote, fostering a
culture of collaboration, development, and high performance.
- Strategic Thinking: Translates data and insights into
actionable education and event strategies that drive business
growth and team development.
- Must possess strong commercial instincts paired with
organizational and time management skills.
- Communication: Possesses excellent communication, facilitation,
presentation, and people skills.
- Willingness to travel as needed.
- Experience with educational content for Sephora is a
requirement for this role.
- Flexible and adaptable with the ability to embrace change and
quickly pivot when needed.
- Creative mindset with the ability to conceptualize new and
modern ways to drive education.Nutrafol takes into consideration a
wide range of factors in final compensation decisions, including
but not limited to: skill sets, experience and training, licensure
and certifications, qualifications and education, and other
business and organizational needs. The listed range is applicable
only to the annual base salary and does not include additional
perks, benefits, or applicable bonus eligibility comprising the
total compensation package.Salary Range:$120,000 - $130,000 USD
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including
FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via
Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions &
No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
#J-18808-Ljbffr
Keywords: Tbwa Chiat/Day Inc, New York , Senior Manager, Retail Education and Events, Education / Teaching , New York, New York
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