Senior Manager, Retail Education and Events

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: March 16, 2025

Job Description:

Senior Manager, Retail Education and EventsNew York City or Los Angeles (United States)#KeepGrowing with NutrafolWe're a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.Keep growing. It's our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.About YouThe Senior Manager, Retail Education and Events is a visionary who will lead and develop Nutrafol's national retail programs and initiatives. In this role, you will create and implement a comprehensive 360 retail omni-education strategy to drive the Nutrafol product portfolio and brand growth. This role requires 8-10 years of extensive experience developing successful retail education and event programs, in order to meet and exceed annual sales plans against key commercial objectives, successfully working with a field team, and building/maintaining strong retailer relationships. You will work closely with the Vice President, Retail and Director, Retail Sales, along with key cross-functional partners to deliver impactful and innovative education experiences for the Nutrafol field team and retail customers.Must have extensive experience in hair, wellness, or skincare, with a deep understanding of an open-sell, multi-branded environment.While Nutrafol is a remote company, candidates for this role should be based in the NYC metro or Los Angeles metro area. The work week is Monday through Friday. This is subject to change pending business needs. Some weekends may be required.Responsibilities

• Design & facilitate brand education materials, with an emphasis on elevating consumer experiences and building brand loyalty.
• Integrate education initiatives across various channels, including in-person workshops, digital platforms, and social media, to create a consistent learning experience that supports a seamless consumer journey.
• Develop education and event strategies to improve all Retail initiatives, anticipating the needs of the business and the impact on cross functional team timelines.
• Serve as Retail education voice through partnerships with Sales, Marketing, and internal Education players on key launches and initiatives to define product positioning and selling strategies.
• Communicate market activity and competitive intelligence through an active engagement process with VP of Retail and Director, Retail Sales, Education and key opinion leaders to determine customer needs and territory growth opportunities.
• Stay current on beauty industry education trends and activations, constantly thinking outside the box for education and sales development, events, etc.Facilitation & Program Design:
  • Build innovative training materials and resources, such as manuals, virtual courses, that are clear, concise, and visually appealing to drive growth across the hair and wellness category.
  • Experienced facilitator with the ability to execute engaging virtual and live format seminars that focus on Nutrafol's brand story, product knowledge, sales and service techniques, omni-education activations, and competitive insights and trends.
  • Cross-Functional Collaboration when required.Training and Sales Development:
    • Develop and deliver brand and product knowledge onboarding content to field team employees, including in-store education and sales development, providing constructive feedback when needed.
    • 40%+ of time will be spent in store with the field team. Could vary based on the needs of the business.
    • Develop the Nutrafol Field Team to be leaders in education and sales through training, sales development and by creating growth opportunities to establish Nutrafol as the hair thinning authority.
    • Lead monthly Field Sales & Education training calls for product launches, events, team questions, etc.
    • Support Regional Managers in building elevated training and sales opportunities.
    • Ensure the Sales team is consistently informed and aligned with all Education and Event programs and objectives by regularly attending monthly meetings and with in store ongoing training / development.
    • Conduct regular (monthly or bi-monthly) meetings with the Retail Sales Team and evaluate their performance.
    • Responsible for the management of programs that contribute to the overall budget of the Retail Sales department; including expense planning, reconciliation of departmental expenses, and involvement in future budget planning.
    • Evaluate and improve current Retail education and scale for growth and new market launches.
    • Work closely with Sales and Marketing teams to ensure universal messaging.
    • Provide coaching and strategic direction to Regional Managers and Sales and Education Executives, serving as a mentor and role-model to field team members.
    • Create and analyze data related to education initiatives and make recommendations to optimize ROI.
    • Champion a culture of confidence and inclusion within the education team and across the brand.
    • Ensure the Nutrafol brand standards are upheld by all Retail Sales Field Team employees.Requirements
      • Education Authority: Minimum of 8+ years of experience in retail education preferably with a hair or wellness brand. Demonstrates deep knowledge of retail education, best practices in adult learning and facilitation, emerging trends, and immersed in the evolving beauty, hair, and wellness landscape.
      • Content Creation: Strong ability to produce engaging, high-quality internal and consumer facing education and event programs.
      • Influential Leader: Leads, mentors and inspires cross-functional teams, both in-person and remote, fostering a culture of collaboration, development, and high performance.
      • Strategic Thinking: Translates data and insights into actionable education and event strategies that drive business growth and team development.
      • Must possess strong commercial instincts paired with organizational and time management skills.
      • Communication: Possesses excellent communication, facilitation, presentation, and people skills.
      • Willingness to travel as needed.
      • Experience with educational content for Sephora is a requirement for this role.
      • Flexible and adaptable with the ability to embrace change and quickly pivot when needed.
      • Creative mindset with the ability to conceptualize new and modern ways to drive education.Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.Salary Range:$120,000 - $130,000 USD
        • Fully remote work experience
        • Comprehensive medical, dental, and vision package, including FSA program
        • 401K with 50% match
        • Quarterly Bonus Program
        • Flexible PTO
        • Two company-wide wellness breaks every day
        • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
        • Monthly wellness stipend
        • Monthly internet stipend
        • Monthly cell phone stipend
        • Annual learning & development stipend
        • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
        • Free meditation app membership (Headspace)
        • Free Nutrafol subscription
        • Pet insurance and benefit programs
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Keywords: Tbwa Chiat/Day Inc, New York , Senior Manager, Retail Education and Events, Education / Teaching , New York, New York