Marketing Manager

Company: Collabera
Location: New York
Posted on: February 8, 2025

Job Description:

Position Details:

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Industry: Banking Industry

Job title: Digital Marketing Product Manager

Location: New York, NY 10013 Hybrid

Duration: 12 Months + Possible Extension

Shift hours: Mon - Fri: Std business hours

Start date: ASAP



Responsibilities:

Drive new digital products and strategies to ensure the Digital Sales and Acquisitions scorecards are delivered.

Collaborate with business partners to determine growth or efficiency opportunities in our acquisition and post login channels that can be improved through digital innovation or new capabilities.

Partner with US Consumer Technology, Digital teams to develop and refine product roadmaps that accelerate digital cross-sell, drive personalization and engagement, and create experiences that drive repeat and loyal buyers of Bank's products and solutions.

Strengthen internal knowledge base and awareness across critical support areas.

Transform operating processes, reporting, and playbook for ongoing management of critical digital channels.

Bring relevant competitive & industry perspectives, insights and ideas to inform strategic roadmap.

Inform outer year roadmaps for continued growth for key strategic capabilities.

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding the bank, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.



Must Haves:

6-10 years of experience in Financial services or Fintech leading strategy and execution, with demonstrable and measurable results

Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results

Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, end-to-end horizontal customer journey tracking

Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experience

Demonstrated, experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience

Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills

Ability to define scope, timelines and budgets in a clear, concise language in writing and verbally. Able to report on issues, risks, progress, timelines etc. accurately and summarize effectively offering analysis, options and credible solutions

Perform and articulate cost / benefit / risk analysis



Education:

Bachelor's/University degree, Master's degree preferred

Keywords: Collabera, New York , Marketing Manager, Executive , New York, New York