Demand Generation Manager

Company: Compyl
Location: New York
Posted on: February 17, 2025

Job Description:

About:Working at Compyl is much more than a job. It's for those searching for an opportunity to forge a new path, create new markets, and attempt to do things that have never been done before. Each day, we challenge the status quo by critically thinking of innovative ways to solve the problems organizations face in the information security and compliance industry.Compyl leads the information security industry with a cutting-edge, all-in-one automated security solution for organizations facing compliance and regulatory challenges.Our product rapidly matures customers' information security environments, automating workflows to ensure manual, error-prone, redundant tasks are always complete and accounted for. Our cloud-based services use unique integrations so that customers can foresee incidents, capitalize on opportunities, and advance their organizations without having to worry about compliance concerns.Working with Compyl:We're on a mission to redefine the GRC space and transform how businesses approach governance, risk, and compliance. We thrive on innovation, collaboration, and the drive to exceed expectations.Joining our team means becoming part of a forward-thinking, fast-paced environment where your hard work fuels our collective success. If you're passionate about making an impact and want to grow alongside a company that's shaping the future of GRC, we'd love to have you on board. Let's build something extraordinary-together.We are looking for motivated, talented people who want to achieve big things. As a Compyl employee, you'll get:

• Competitive salary and ability to work anywhere in the Tri-state area. We don't mind as long as you get your job done.
• A fantastic market niche in an extremely fast-growing market segment with huge untapped customer demand.
• No micromanagement or big-company bureaucracy. Our experienced Co-Founders are there to help you succeed, but trust that you are the expert.Your Role
  • Develop a demand marketing strategy that enables the creation, capture, and conversion of demand in alignment with business objectives across multiple segments.
  • Orchestrate cross-functional integrated campaigns to ensure aligned execution of strategic messaging and competitive positioning across all channels.
  • Enable always-on-demand programs complemented by strategic campaigns to drive traffic to owned digital properties that convert to qualified leads for the BDR and sales organizations.
  • Activate demand across all channels, including paid, organic, ABM, and partner.
  • Evaluate the performance and ROI of marketing campaigns, optimizing processes and adjusting tactics accordingly.
  • Continuously improve and pilot new approaches to creating, capturing, and converting demand. Forecast, measure, analyze, and report on the impact of demand creation programs on pipeline and bookings.
  • Ensure a highly productive relationship with sales, driving strong alignment on campaign strategy and pipeline objectives.
  • Create engaging and visually compelling content to support demand generation campaigns, sales cycles, and business initiatives.
  • Write clear, persuasive, and targeted copy for a variety of channels, including email campaigns, social media, landing pages, and sales enablement materials.
  • Design high-quality visuals and multimedia content tailored to the needs of marketing and sales teams.
  • Collaborate closely with cross-functional teams to produce content that aligns with Compyl's overall strategy and messaging.
  • Continuously optimize content based on performance analytics to improve engagement and conversion rates.You
    • 3+ years of experience in B2B software demand marketing.
    • Proven track record of successfully launching high-impact integrated marketing campaigns.
    • Demonstrated success orchestrating cross-functional teams to achieve pipeline and growth objectives.
    • Exceptional written and oral communication skills.
    • Excellent communication skills for relaying technical information to team members & stakeholders.
    • Ability to thrive in a team environment while also working independently.
    • Open to collaborating on alternative solutions.
    • Curious about technology and eager to learn.
    • A self-starter who can manage their own workload.What we offer in return
      • Remote working or the option to come to our Manhattan offices.
      • Flexible PTO for extra R&R when needed.
      • Comprehensive health coverage (medical).
      • A robust stock option plan.
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Keywords: Compyl, New York , Demand Generation Manager, Executive , New York, New York