Vice President, HNW Marketing and Customer Acquisition Strategy

Company: Marketo, an Adobe Company
Location: New York
Posted on: February 18, 2025

Job Description:

Organization DescriptionOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.Job DescriptionWe are looking for smart, dynamic talent to join the High Net Worth (HNW) Card Marketing team, focusing on driving growth and delivering on the product vision for our HNW client segment and the J.P. Morgan Reserve card portfolio. This role will be responsible for overseeing our card product customer acquisition/distribution strategies, working in close partnership with cross-functional stakeholders, including Brand, Travel, and Wealth Management teams.Job Responsibilities

• Develop cross-channel acquisition strategies, informed by customer research, competitive insights, and analytics in partnership with Brand, Wealth Management, Travel, and Marketing stakeholders.
• Collaborate with marketing and communications partners and Card acquisition & customer marketing centers of excellence on portfolio campaign planning, deployment, and effectiveness.
• Oversee creative development and execution across customer acquisition direct (e.g. email, digital, direct mail) and sales-assisted (e.g. client management) channels in partnership with cross-functional stakeholders.
• Maintain regulatory, legal and controls requirements and ensure necessary disclosures remain up to date and in compliance.
• Lead cross functional working teams in order to deliver on our customer acquisition roadmap and journey enhancements.
• Serve as a client advocate and thought leader for the HNW client segment, leading and influencing cross-functional teams to consider HNW client needs in development of relevant strategies & customer touchpoints, including direct to customer communications and events and experiences.Qualifications:
• 6+ years of proven product marketing, acquisition and/or customer, and leadership experience; with a particular focus in credit cards, financial services, and/or HNW-oriented products.
• Proactive, strategic, and results driven with the ability to prioritize and manage multiple complex initiatives and deliverables at the same time.
• Strong understanding of the HNW client profile and relevant client journeys in order to execute relevant marketing, communications, and acquisition/customer strategies.
• Outstanding relationship management skills and ability to influence and drive recommendations within a highly matrixed Company structure.
• Support/maintain external agencies, as needed.
• Strategic thinker with a passion for creativity and innovation, while ensuring focus on detail and execution.
• Excellent written and verbal communication skills across varying seniority levels internally and externally.
• Excel in building executive level presentations.
• Effective in a fast-paced, deadline-oriented environment.
• BS degree or equivalent experience required.
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Keywords: Marketo, an Adobe Company, New York , Vice President, HNW Marketing and Customer Acquisition Strategy, Executive , New York, New York