Director of Core Marketing Services
Company: Cooley LLP
Location: New York
Posted on: March 7, 2025
Job Description:
Director of Core Marketing ServicesCooley is seeking a Director
of Core Marketing Services to join the Marketing & Business
Development team.Position summary: The Director of Core Marketing
Services ("the director") will oversee service delivery across all
of the firm's centralized "core" marketing services. The role will
be responsible for department operations, core marketing services
operations, event planning, content management, and global pitch
and proposal support. The director will ensure that resources are
optimized and organized to meet the ongoing marketing support needs
of the firm and prioritized to focus on the firm's primary
strategic objectives. Effective resource management includes
optimization of budgets, internal staffing, technology solutions
and outside services. Direct reports include associate directors or
managers for each functional area. Specific duties include, but are
not limited to, the following:Position responsibilities:Department
operations
- Oversee team responsible for:
- Annual development and update of global marketing budgets and
support expense management via ongoing approval and monthly
reporting of actual expenses
- Department-level review and approval of all marketing contracts
and coordination with the firm's contract review team
- Document and ensure adherence to marketing-related policies and
procedures to minimize risk and improve efficiency and
effectiveness of service delivery
- Development of onboarding and ongoing training for global
marketing staff to enhance skills and prepare team for further
development
- Coordination of and oversight of annual performance review
process
- Collaborate with relevant department directors and the firm's
innovation and information services teams to develop and implement
technology solutions to support the effective delivery of marketing
services
- Develop dashboards and reports to support effective delivery of
service and to document progress and effectiveness of the firm's
marketing and business development servicesCore marketing services
operations
- Oversee project intake for all new core marketing service
requests, ensuring that all relevant details and supporting
documentation have been received
- Assign projects to internal team members or outside service
providers, ensuring accurate match of skills and availability
required for each assignment
- Develop clear project workflows and ensure all projects are
reviewed and approved by all relevant parties to ensure quality and
alignment to objectives
- Ensure agreed upon deadlines are realistic and achievable.
Manage agreed to deadlines accurately
- Communicate clearly and frequently with project stakeholders to
ensure alignment and adherence to agreed deadlinesEvent planning
- Oversee global schedule of events and manage volume to meet
resource availability
- Oversee team responsible for delivering event planning services
for all Cooley hosted and sponsored eventsContent management
- Oversee a team of content management personnel responsible for
updating various content management platforms as new and revised
content is developed and approved by the content strategy team
- Includes all "about Cooley" marketing content: firm and
practice descriptions, matter descriptions and biographies as well
as awards submissions contentPitches and proposals
- Oversee team responsible for global RFP and RFI response
strategy and management
- Includes maintenance of standard pitch response library and
customization of pitch materials for individual opportunitiesAwards
and Rankings
- Maintain a full schedule of deadlines and requirements for all
awards and rankings opportunities
- Optimize awards and rankings submissions process through
greater automation and consistency of approach
- Coordinate with knowledge management team to ensure
comprehensive reporting of new matters for league table
rankingsOutsourcing
- Identify and screen outside resources that can support delivery
of optimized services
- Work with relevant directors to select and develop contract
terms with outside service providers
- Ensure that relationship and value are optimized throughout
engagement with outside service providersSupervisory
- Serve as direct supervisor and mentor to direct reports; ensure
strong leadership for junior support team members via coaching and
mentoring of direct reports
- Support business professional development and continued
educational opportunities
- In collaboration with immediate supervisor and HR, participate
in hiring, performance appraisals, counseling, termination and
other employee lifecycle events
- All other duties as assigned or requiredSkills and
experience:Required:
- After orientation at Cooley LLP, exhibit proficiency in the
Microsoft Office suite, iManage and other firm applications
- Ability to work extended and/or weekend hours, as required
- Ability to travel, as required
- Bachelor's degree
- 10+ years of direct relevant exempt-level experience (e.g.,
marketing operations experience at a management level, preferably
in a professional services organization, with proven ability to
manage, coach and motivate)
- 5+ years of management experience in relevant roles and with
proven track record of effective leadership
- Advanced project management skills and experience developing
and deploying project management technology solutions
- Proficient in the use of CRM technologies
- Experience managing a large team of reportsCompetencies:
- Proven leadership capabilities, including decisiveness,
effective prioritization skills and a results-driven orientation
with appropriate sensitivity and concern for people
- Proactive, have high energy, and be creative, quick thinking,
and comfortable with risk
- Strong operational orientation and ability to drive complex,
multi-stakeholder projects
- Excellent analytical skills
- Ability to carry and achieve marketing goals
- Strong interpersonal skills with ability to facilitate and
solve problems
- Strong communication, both verbal and written, and presentation
skills
- Detail-oriented with advanced organization skillsCooley offers
a competitive compensation and excellent benefits package and is
committed to fair and equitable employment practices. EOE.The
expected annual pay range for this position with a full-time
schedule is $300,000 - $375,000.Please note that final offer amount
will be dependent on geographic location, applicable experience and
skillset of the candidate. We offer a full range of elective
benefits including medical, health savings account (with applicable
medical plan), dental, vision, health and/or dependent care
flexible spending accounts, pre-tax commuter benefits, life
insurance, AD&D, long-term care coverage, backup care for
children and/or adults and other parental support benefits. In
addition to elective benefit options, benefited employees receive
firm-paid life insurance, AD&D, LTD, short term medical
benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid
holidays each year. We provide generous parental leave and
fertility benefits. New employees will attend a detailed benefit
orientation to learn more about our many benefits and
resources.Required
Keywords: Cooley LLP, New York , Director of Core Marketing Services, Executive , New York, New York
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