Director of Business Development

Company: (EDO) Entertainment Data Oracle, Inc.
Location: New York
Posted on: March 12, 2025

Job Description:

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression - across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results - with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.EDO is headquartered in New York City and Los Angeles.To learn more about the work we do at EDO, please visitEDO Press .The RoleWorking for the SVP/Head of Business Development to drive existing and new partnerships in the ad technology space with a goal of enabling EDO measurement across the supply and demand space.What You Will Do

• Work with key stakeholders in the ad technology space to create new partnerships and develop existing ones.
• Own the business development process from ideation and execution to partnership management.
• Cultivate and maintain strong relationships within the industry. Serve as the lead stakeholder/partner manager after agreements are executed.
• Work alongside commercial teams as the subject matter expert within EDO on ad technology and the data landscape.
• Gather feedback and work alongside product, data science, and engineering teams to create technology partnership roadmap.
• Present broader EDO offering to ad technology stakeholders and clients.
• Lead presentations to EDO leadership, company, and clients to explain complex integrations in simple terms.
• Perform industry research and proactively distribute to the organization. Industry research should focus on measurement, data, and programmatic trends.
• Work with finance to form financial models to understand revenue potential from business development initiatives.What We Are Looking For
  • 7+ years of experience in business development, or strategic partnerships within advertising, data, and programmatic landscape. Types of companies include ad agencies, ad technology companies, data and measurement companies.
  • History of navigating technical, and legal challenges with internal and external stakeholders.
  • Self-Starter with demonstrated history of proactive reach out and strategic evaluation of business development opportunities.
  • Deep understanding of data, programmatic advertising, and the different roles of companies across the space.
  • Ability to explain core and complex concepts in simple terms.
  • Analytical mindset with a track record of using data to drive decision making and inform decisions.EDO offers a competitive compensation package. Components of compensation include:
    • Mid-stage equity and competitive salary
    • Flexible Time Off
    • Medical, dental and vision coverage, deeply discounted by EDO
    • 401(k) plan, FSA, HSA
    • When in an office, employee are meals fully paid for.The base salary range for this position is $130,000-$160,000 PLUS equity in a mid-stage company and eligibility for a discretionary annual bonus. Compensation will be determined based on the skills, qualifications, experience, location and the level of education attained of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.EDO is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.
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Keywords: (EDO) Entertainment Data Oracle, Inc., New York , Director of Business Development, Executive , New York, New York