CRM Manager
Company: Babbel - NYC
Location: New York
Posted on: March 14, 2025
Job Description:
Are you looking to break into a large, well-known consumer
facing brand? Do you have experience in CRM and enjoy using data to
drive customer engagement and loyalty? Are you passionate about
nurturing relationships with customers to increase their lifetime
value? If so, this role may be for you.We are hiring for two CRM
Manager roles-one focused on Acquisition and one focused on
Retention. Candidates with expertise in either area are encouraged
to apply! You do not need experience in both-just one.About the
Role:The CRM Manager will report to the Director of CRM, and lead
either our international customer acquisition/retention strategy
across SMS, push, and in-app messaging. This role focuses on
engaging, nurturing and converting users across key global markets.
Your efforts will be instrumental in growing Babbel's user base and
ensuring that millions of learners feel motivated to start and
continue their language-learning journey.This position is located
in NYC and requires a minimum of 3 days/week in office.Across all
aforementioned markets, you will:
- Develop and execute a comprehensive, high-impact CRM strategy
with a focus on driving either user conversions or customer
retention.
- Own the iteration and optimization of campaigns, ensuring they
are customized for various markets and audience segments.
- Manage the end-to-end creation and deployment of highly
targeted and personalized campaigns across multiple channels.
- Identify and implement innovative programs to accelerate
customer growth, improve retention, and increase customer lifetime
value.
- Plan and maintain an integrated CRM campaign calendar with
stakeholders, ensuring timely execution and high-quality content
delivery.
- Leverage new technologies, platforms, and channels to
effectively reach and engage audiences across regions.
- Lead campaign analysis and report on performance globally,
providing insights and actionable recommendations for continuous
improvement.
- Collaborate closely with creative, product, and international
teams to ensure consistent, on-brand messaging tailored for each
region.You have:
- 4 years of experience in CRM marketing with a focus on either
customer acquisition or customer retention (both are not
required).
- A strong understanding of international markets is
essential.
- Hands-on experience with building and optimizing
conversion-focused email, in-app, and push marketing
campaigns.
- Proficiency with marketing automation platforms and ESPs such
as Salesforce, Emarsys, Braze, or Customer.io.
- Experience with BI platforms such as Looker, Tableau, Google
Analytics, and Amplitude to track performance and refine
strategy.
- Strong understanding of CRM best practices and global
compliance regulations (CAN-SPAM, CASL, GDPR) across regions.
- Working knowledge of email HTML and CSS, liquid logic, and
SQL.
- A data-driven mindset, with the ability to interpret findings,
analyze trends, and make recommendations based on campaign
performance.
- Proficiency with A/B and multivariate testing
methodologies.
- Exceptional written and verbal communication skills with
attention to detail and a creative sensibility.Benefits:
- Working at an international start-up with a strong sense of
mission.
- Bonus eligible and generous 401K matching.
- Responsibility from day one; you can make an impact!
- Strong skill and career development, frequently working closely
with the SVP, CEO, and other managers.
- 20 PTO days every year with additional tenure-based days after
2 years.
- Flexible and hybrid work environment.Salary Information:
- In New York City, the reasonable annualized full-time salary
for this role is $100,000 - 120,000. Placement within this range
will vary based on several factors including, but not limited to
experience, education, licensure/certifications, training, and
skill level.
- For all other locations, the reasonable annualized full-time
salary range for this role is in line with competitive geographic
market rates for this role and will vary based on several factors
including, but not limited to experience, education,
licensure/certifications, training, and skill level.Babbel is an
equal opportunity employer committed to diversity and
inclusion.
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Keywords: Babbel - NYC, New York , CRM Manager, Executive , New York, New York
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