VP, Analytics

Company: Horizon Media Inc.
Location: New York
Posted on: April 1, 2025

Job Description:

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.What You'll DoThe VP of Analytics to be dedicated to one of our largest client teams. Reporting to the SVP and account analytics lead, the VP of Analytics will play a key role in driving client analytics strategy and continuing to elevate the quality of insights derived from a robust measurement program.Responsibilities

• Help create and implement the strategic measurement vision for our client, including analytics roadmaps, measurement frameworks, learning agendas, strategic and tactical plan recommendations, and cadence and formats of client deliverables drawing on deep understanding and media measurement, analytics, our client's business, and how analytics can best contribute to effective media planning.
• Help evaluate and recommend measurement vendors and solutions to continuously drive innovation and operational excellence.
• Elevate the insights derived from existing measurement solutions and media reporting and ensure that insights are actionable for media planning/buying and ladder up to overall client strategic objectives.
• Manage the team in organizing and analyzing data to facilitate this insight generation and be accountable for the quality of reports and the insights generated.
• Become a trusted advisor on media measurement to clients and internal teams.Supervisory ResponsibilitiesManage and mentor a sizable team of analytics professionals dedicated to the account from Director to Analyst level.Who You AreYou are an advocate for the role of data, analytics, and insights in media planning and buying and have a thorough understanding of the media measurement landscape. You enjoy partnering with both internal and external partners on projects big and small. You have high personal and professional standards and expect the same from your team. You welcome challenges and are solutions oriented.Preferred Skills & ExperienceRequired Qualifications
  • 10+ years of experience, including significant media agency experience.
  • Possesses foundational media expertise, including an advanced understanding of media strategy, budget setting, and channel selection across both traditional and digital media channels, including Linear TV, CTV, Digital, Programmatic, Social, Streaming Audio and Podcasting, and OOH.
  • Experience working on large advertisers with multiple lines of business and cross-channel campaigns. Understanding of the marketing and media strategies of brand advertisers and the media measurement approaches relevant to brand marketing.
  • Success leading and owning the overall analytics engagement or lines of business within the larger client engagement. Experience leading and partnering with key decision-making clients and demonstrated ability to build trusted relationships with clients as well as with internal cross-functional teams.
  • Robust understanding of cross-channel analytics including mix modeling/econometric analysis, digital attribution, and digital/cross-media brand studies and the ability to derive appropriate insights from each. Solid understanding of survey design for media impact measurement. Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels.
  • Strong analysis capabilities. Must be able to peel through layers of data, identify important findings, and deliver analysis and insight in a constructive and concise manner to both internal teams and external client constituents.
  • Experience with media measurement companies such as Nielsen, Kantar Millward Brown, Dynata, Upwave, DISQO, etc.
  • Prior management of teams of analytics professionals, including those at the Director level.
  • Excellent verbal and written communication skills, including the ability to create client-ready presentations with little senior guidance and the ability to explain complex concepts in a simple manner and inspire confidence when communicating with and presenting to clients.Additional helpful skills
    • Exposure to syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore), data visualization tools such as Tableau, Datorama.
    • Understanding of typical proprietary agency planning tools.
    • Understanding of Ad Operations and QA procedures.Certificates, Licenses and RegistrationsN/APhysical Activity and Work EnvironmentN/A#LI-HYBRID#HMThe statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Salary Range$200,000.00 - $240,000.00
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Keywords: Horizon Media Inc., New York , VP, Analytics, Executive , New York, New York