Head of Retail Growth, OKX US

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: February 18, 2025

Job Description:

Who We AreAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.SummaryThe Head of Growth at OKX USA is a pivotal role, responsible for developing and executing strategies that drive brand awareness, user acquisition, retention, and engagement. This individual will build and lead a cross-functional growth team encompassing expertise in data analytics, social media, community engagement, marketing, payment rails and business development. Operating as part of the broader leadership team, the Head of Growth will work closely with key stakeholders across the organization to align growth initiatives with business objectives. The ideal candidate will be a results-oriented leader with extensive experience in the cryptocurrency and blockchain sector, exceptional strategic acumen, and a demonstrated ability to deliver measurable outcomes in fast-paced environments.Responsibilities

• Growth Campaigns: Bring a deep understanding of the category, and customer segments. Partner with PM team to launch campaigns across the growth funnel (acq, ret, eng) using programs like a competitive referral program, new incentive-based campaigns, a switch-over growth campaign, and activation campaigns that increase the overall conversion at each step from signup, to KYC, to funded, to trading customers.
• Growth Marketing Excellence: Oversee local growth marketing initiatives to amplify the OKX services, working closely with your local Growth managers and leverage group resources to implement targeted campaigns that resonate with diverse user segments.
• Data-Driven Strategy: Develop growth strategies centered on insights and analytics. Oversee the collection and interpretation of data to identify opportunities, improve user acquisition, and optimize the customer journey.
• Understand Customer Lifecycle: Work with a lifecycle team to review synthesized data, and collaborate with customer-facing growth managers and the product team to take a holistic customer perspective of the OKX journey. Find pain points, create solutions and deliver results that optimize our US user's experience with the product.
• Community Engagement: Collaborate with the community manager to nurture a vibrant and active user community. Partner with established communities and initiatives that encourage user participation and foster a feeling of inclusivity that boosts both user retention and acquisition.
• Team Development: Build and manage a high-performing growth team to launch bespoke US initiatives while collaborating with the global marketing team in areas of data analytics, social media, community engagement, and business development. Foster a culture of collaboration and innovation across the team.
• Business Development: Lead efforts to attract and retain users by data-driven segmentation. From New Users to VIP traders, working with Growth managers to create tailored programs that build strong and lasting relationships with OKX.
• Cross-Functional Collaboration: Work with product, compliance, and customer support teams to ensure a seamless experience for users, from onboarding to ongoing engagement.
• Performance Measurement: Set KPIs for the growth team and track performance regularly. Deliver data-backed insights and recommendations to senior leadership to guide business decisions.Requirements
• Proven experience in a growth or similar leadership role, ideally within the cryptocurrency, fintech, or tech sector.
• Have a background working on a growth product, or marketing team. You are someone who is familiar with the Andrew Chen school of growth, and the principles of creating acquisition and retention loops.
• Strong understanding of cryptocurrency markets, blockchain technology, and user behavior in the space.
• Demonstrated ability to build and lead high-performing teams across multiple disciplines.
• Exceptional analytical and strategic thinking skills, with the ability to leverage data to inform decisions.
• Track record of successful growth campaigns and familiarity with acquisition, retention and engagement.
• Excellent communication, interpersonal, and leadership skills.
• Comfortable working in a fast-paced, dynamic environment with a global perspective.Nice to Haves
• Strategic thinker with excellent problem-solving skills.
• Highly motivated and self-driven with a passion for business development.
• Strong interpersonal and communication skills, capable of building and maintaining relationships at all levels.
• Adaptable and resilient, able to thrive in a fast-paced and dynamic environment.OKX Statement:The salary range for this position is $219,000.00 to $314,000.00. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status.Apply for this job* indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City) *Resume/CV *How did you hear about us? * Select...LinkedIn ProfileAre you authorized to work in the US? * Select...Do you now, or will you in the future, require a visa sponsorship to work in the US? * Select...
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Keywords: Tbwa Chiat/Day Inc, New York , Head of Retail Growth, OKX US, Hospitality & Tourism , New York, New York