B2C Marketing Lead

Company: Too Good To Go - Unlisted
Location: New York
Posted on: February 22, 2025

Job Description:

Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions to be exact. Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50%+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste. Scale: We continue to grow fast. Our community of 100+ million registered users and 170,000+ active partners across 19 countries, have together already saved 350 million meals from going to waste. We partner with some of the industry's biggest players like Tim Horton's, Metro, Whole Foods Market, and Starbucks to drive social and climate impact.--- Impact: We are a certified B Corp social impact company. Too Good To Go was named in FastCompany list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME's 100 Most Influential Companies. Most recently, we won Apple's coveted Cultural Impact Winner.We're proud of what we've achieved so far saving four meals every second, but we are just getting started. Therefore we are looking to grow both our team and capability level. And that's where you come in: We're looking for an exceptional B2C Marketing Lead to elevate our consumer marketing further in North America!The role is open to candidates in New York City and Toronto. We are hybrid and this role requires minimum 3 days / week in office.The role:As the B2C Marketing Lead you have the responsibility of accelerating consumer demand across the US & Canada while building a sustainable, world class brand. You'll play a critical strategic role in leading B2C Marketing for a high growth company defining and leading a new category. In doing so, you play a pivotal part in growing the food waste movement by inspiring and empowering everyone to fight food waste together.You will report directly to the Head of Marketing for North America, and lead the B2C & Social media team. In this role, you will:

• Deliver outstanding integrated marketing communications across multiple channels (including digital, social, CRM, web, partner comms, more) with relevant business impact
• Lead B2C marketing campaigns and activations from ideation to execution with local and Global support
• Work closely with the Head of Marketing to shape and roll out the B2C and brand strategy
• Lead development of consumer-facing content and storytelling for North America
• Elevate the CRM strategy, measurement and execution in collaboration with the Global centre of excellence
• Be the champion of consumer insights by leveraging data, consumer research and brand tracking to continuously improve our B2C activities
• Develop, apply and test growth marketing tactics to optimize the Too Good To Go marketplace
• Support the partner marketing team in collaboration with existing or prospective partners, including some of the biggest food retail brands in North America
• Collaborate closely with local and global marketing teams across PR, Partner marketing, User Acquisition, Creative, and Brand
• Lead the local B2C & Social media team to consistently deliver quality workOur ideal candidate has:
  • Minimum 5 years of experience in consumer marketing, with a focus on full funnel consumer demand
  • Hands-on experience planning and executing consumer marketing activities across digital and social channels
  • Demonstrated capabilities in building or growing consumer brands
  • Experience from marketing of a marketplace or an app-based product is a plus
  • Deep insight to the US market and US consumer segments
  • Passion for people leadership supported by minimum 2-3 years in a formal marketing leadership role
  • A strong data driven mindset and a proven track record of using data to make better decisions
  • Brilliant communication skills that allow you to storytell and sell to a wide variety of internal and external stakeholders
  • Experience performing in a global matrix organisation and understanding of how to obtain necessary support from global support functions
  • A track record of operating and leading in a high-growth organisation, with an ability to ruthlessly prioritise and adapt in a fast evolving environment.
  • An ability to balance a high level of personal ambition with humility and curiosity to always learn and improve together
  • A commitment to our values and to role model them both internally and externallyOur Values:
    • We Win Together
    • We Raise the Bar
    • We Keep It Simple
    • We Build A Legacy
    • We CareWhat we offer:
      • A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role
      • Working alongside an international community of users, partners and 1,100+ colleagues across 19 countries that are on the same important mission
      • Personal and professional development opportunities in a fast-paced scale-up environment
      • An inclusive company culture where you can bring your authentic self to work
      • A strong, values-driven team culture where we celebrate successes together and socialise with colleagues that careBenefits:
        • WORK FLEXIBLY:
          • Enjoy hybrid working from our great offices, and at home
          • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
          • Health insurance and pension plans (subject to country of employment)
          • 401k matching
          • Additional days off for significant life events
          • CELEBRATE & SOCIALISE
            • Coffee, snacks and fully-equipped kitchens
            • Get to know our community with a monthly free Surprise Bag
            • Paid volunteer time through our Shareback volunteering programme
            • Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource GroupsHow to apply:Please submit your resume and cover letter in English. A member of our Talent Acquisition team will get back to you within a few weeks of receiving your application. We look forward to reading your application!Certain US states/jurisdictions require Too Good To Go to include a reasonable estimate of the salary range for this role. A reasonable estimate of the range for new joiners for this role in the United States is a base salary range of $130,000-$140,000. Actual salaries may vary.
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Keywords: Too Good To Go - Unlisted, New York , B2C Marketing Lead, Hospitality & Tourism , New York, New York