Associate, Paid Search

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: February 17, 2025

Job Description:

At Morgan & Morgan, the work we do matters. For millions of Americans, we're their last line of defense against insurance companies, large corporations or defective goods. From attorneys to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 3,000 employees are all united by one mission: For the People.SummaryMorgan & Morgan, P.A. is the largest plaintiff's law firm and legal media buyer in the country with aspirations to have offices in every state - currently over 1,000 attorneys and 4,000 employees, and over 35 years in the industry.Our Brooklyn office, situated inside a renovated industrial loft, is the marketing backbone of the company. We operate like a startup - flexibility and self-accountability is in our DNA. Our team members have the opportunity to innovate and solve problems their way; but reinforced by the strength and resources of an established enterprise - thus this role will be hybrid and require in-office attendance 4 days per week.Who we want:The Marketing Strategy department seeks a great addition to our already amazing team. The role will contribute to our performance marketing efforts; the primary channel this role will be responsible for is Paid Search. You should be an independent thinker capable of challenging assumptions and being a proactive advocate for your areas of responsibility.This Sr. Associate, Search will be tasked with assisting Search Manager & Sr. Manager with pacing management & conducting regular optimizations to maximize efficacy of Morgan & Morgan's direct response campaigns under the direction of managers. This person will be in a highly visible role, so attention to detail and proactivity are critical. Paid Search marketing will be your core focus, including adjacent ad products in the Google ecosystem and beyond (such as Performance Max and GDN). You will also have opportunities to develop your knowledge of other areas of digital including paid social and programmatic/display etc. You will receive training to tackle complex marketing, media, and technology challenges in an effort to help our business grow. A successful candidate will be someone who is naturally curious, passionate in pursuing excellence, humble enough to ask questions and capable of out-of-the-box thinking + creative problem-solving.This role will report into the Senior Manager of Search and will provide support to other teams including marketing managers, launching & optimizing various campaigns on their behalf.

• 2+ years of experience in paid search media marketing
• Strong direct response experience (set up, tracking, execution, optimization, and reporting)
• A bachelor's degree from an accredited university
• Basic financial acumen & understanding of calculating risk/return on business decisions
• Strong analytical, organizational, and communication skills (oral and written)
• Solid understanding of Microsoft Excel / Google Sheets & relevant media math
• Ability to connect dots and foresee implications
• Project management skills to see projects to completion seamlessly
• Adaptability, and strong EQ
• Ability to navigate in the grayNice to Have
  • Deep experience or knowledge of one or more non-Search digital channels
  • DoubleClick / DV360 Experience
  • Knowledge and ability to build own data reports
  • Familiarity with Salesforce
  • Exposure to the legal industry or technology usage in law firmsSalary Range$55,000 - $65,000 USDMorgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.Equal Opportunity StatementMorgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.E-VerifyThis employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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Keywords: Tbwa Chiat/Day Inc, New York , Associate, Paid Search, Other , New York, New York