Head of Strategy, Media Planning & Insights

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: March 24, 2025

Job Description:

About Us:Genius Sports is at the forefront of transforming how brands, agencies, leagues, and clubs connect with sports fans globally. With our FANHub platform, we offer the first and only Fan Activation Platform, designed to empower brands to deliver targeted, data-driven media solutions that maximize customer reach and engagement. Working with over 400 leagues worldwide and hundreds of top-tier brands, we enable clients to run highly efficient, measurable campaigns across digital media and TV.Our platform provides the tools needed for precise audience targeting and in-depth campaign performance analysis. We are seeking an experienced Head of Strategy, Planning & Insights to lead our strategic planning and insights team and drive our client strategies across both digital and TV channels.Key Responsibilities:Strategic Planning Leadership:

• Lead the development and execution of integrated media planning strategies across digital and TV channels, ensuring alignment with client objectives and market dynamics.
• Collaborate with cross-functional teams to deliver impactful campaign recommendations, leveraging our Demand-Side Platform (DSP) capabilities and other media solutions.
• Conduct strategic media mix modeling and optimize campaign performance based on data insights to achieve maximum ROI for clients.Customer Insights and Data Analysis:
  • Leverage demographic, psychographic, and behavioral data to generate actionable insights that enhance understanding of target audiences.
  • Design and deliver consumer insights reports, campaign performance analysis, and actionable recommendations based on thorough data research.
  • Use audience segmentation and modeling techniques to craft tailored campaign plans and improve targeting accuracy.Collaboration and Client Engagement:
    • Partner with internal product, sales, account management, and supply teams to ensure insights and strategies align with customer objectives.
    • Serve as a key client-facing leader, presenting data-driven insights, campaign strategies, and results, while fostering long-term client relationships.
    • Provide expert guidance and thought leadership to clients on campaign optimization, trends, and emerging technologies in the sports media space.Innovation and Optimization:
      • Identify emerging trends, new platforms, and technologies that can enhance campaign performance across digital and TV channels.
      • Drive continuous campaign improvement by analyzing past performance and applying insights to optimize future planning and execution.
      • Contribute to product and platform development by identifying DSP enhancements that align with strategic planning goals.Competitive Intelligence & Industry Thought Leadership:
        • Monitor competitor strategies and market trends, providing regular insights and updates to internal teams and clients.
        • Share industry knowledge through contributions to publications, speaking at relevant conferences, and participating in thought leadership initiatives to position Genius Sports as a leader in media planning and insights.Cross-Channel Attribution & Performance Analysis:
          • Design and implement attribution models to accurately measure the impact of integrated CTV and digital campaigns, providing insights on channel interplays and their contribution to campaign success.
          • Use path-to-conversion analysis to optimize audience targeting and campaign outcomes.Platform and Audience Insights Management:
            • Manage third-party insights platforms (e.g., Statista) and leverage these tools to enhance data-driven decision-making and create compelling thought leadership perspectives.
            • Develop and implement advanced audience segmentation strategies, utilizing both first-party and third-party data to identify high-value consumer segments.Key Requirements:Experience:
              • Minimum 5 years of experience in media planning and insights, with a strong background in both digital media and traditional TV.
              • Proven expertise in developing integrated media strategies that combine TV and digital touchpoints to meet client objectives.
              • Experience in working with major consumer datasets and understanding advanced targeting techniques.
              • Experience in RFP management and platform yield analysis, particularly in the context of maximizing campaign performance through DSP capabilities.Technical Skills:
                • Strong analytical skills with proficiency in demographic, psychographic, and behavioral data analysis.
                • Hands-on experience with media planning tools, data visualization platforms, DSPs, and other relevant analytics tools.
                • Expertise in cross-channel attribution, audience modeling, and campaign performance measurement.Leadership & Communication Skills:
                  • Proven ability to lead and mentor cross-functional teams, fostering collaboration and driving performance.
                  • Strong client-facing experience, including delivering impactful presentations and building long-term relationships based on strategic value.
                  • Excellent verbal and written communication skills, with the ability to translate complex data into clear, actionable insights for clients and internal stakeholders.Preferred Qualifications:
                    • Experience with media mix modeling and strategic budget allocation across channels for optimal ROI.
                    • Familiarity with third-party insights platforms and experience managing such tools to enhance campaign and audience insights.
                    • Expertise in competitive intelligence and the ability to identify emerging trends and market opportunities.What's in it for you?
                      • The opportunity to lead strategic planning and insights at an innovative company on the cutting edge of sports fan engagement.
                      • A dynamic and collaborative work environment with the opportunity to shape the future of media planning and insights for global brands and sports leagues.
                      • The salary for this role is based on an annualized salary of up to $120,000 to $140,000 per annum. This role will also be eligible to take part in Genius Sports Group's benefits plan.Our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities. For more details on the compensation and benefits package, please get in touch with our Talent team.How we workWe have adapted a forward-thinking 'Ways of Working' framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays. It affects different teams and locations differently, so please ask for further information in how it would work with this role.Our employees are empowered to stretch the boundaries of what's achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organisation and continue to invest in our highly talented and diverse team of Geniuses.Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability.
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Keywords: Tbwa Chiat/Day Inc, New York , Head of Strategy, Media Planning & Insights, Advertising , New York, New York