Director of Brand Management

Company: Marc Jacobs
Location: New York
Posted on: February 8, 2025

Job Description:

OVERVIEW:
Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks a Director of Brand Management to join the Marketing Team based in its New York City (SoHo) headquarters.
The marketing team at Marc Jacobs sits at the intersection of fashion, culture, art, design, creativity, and entertainment. We are a passionate group of designers, creatives, marketing executives, and production pros defining the next era of Marc Jacobs. With an eye on our storied past and an exciting vision for the future, we are taking the brand into new places and spaces. We love ideas that upend the traditional marketing playbook and believe that the best marketing comes from evolution and reinvention.
RESPONSIBILITIES:
The Director of Brand Marketing will be responsible for leading the strategy, development, and execution of global integrated marketing campaigns that support the growth of the Marc Jacobs' brand and business - including collaborations, seasonal campaigns, marketing partnerships, and product launches. The right candidate can develop a brief, write a creative marketing plan, build an elegant PowerPoint presentation reflecting the plan, and execute it. They also have excellent project management skills with the ability to lead multiple projects simultaneously and manage marketing team members and cross-functional stakeholders.
The Director of Brand Marketing reports to the VP of Brand. Responsibilities include:
Marketing Campaign Development and Execution

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• Drive seasonal marketing strategies tailored to support Marc Jacobs' brand strategy and company/consumer priorities.
  
• Plan and execute 360 seasonal marketing campaigns that promote the brand and its products, including brief, concept development, activation plans, and campaign performance.
  
• Drive seasonal asset creation, including partnering with production to prepare for shoots and driving alignment from team members on creative.
  
  Key Product/Category Launches
  
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  • Lead go-to-market process for key product/category launches, which will include defining category and or product positioning, unique selling proposition, and consumer messaging.
    
  • Lead development and execution of marketing plans to support launches, using trend, consumer data, and intuition to create campaigns that stand out, deliver on business objectives, and reflect the brand strategy.
    
  • Oversee the development of creative assets to support launches and ensure they reflect the brand's identity and values.
    
    Collaborations and Licensed Partners
    
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    • Manage relationships with partner brands and key licensees, building and executing marketing strategies and plans.
      
      QUALIFICATIONS:
      
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      • 8-10 years of experience in marketing and brand management, delivering and executing integrated marketing plans; a passion for fashion a must, experience in fashion marketing a plus.
        
      • A proven leader with an authoritative presence and clear communication skills capable of managing complex projects across cross-functional groups.
        
      • Ability to navigate between high-level strategy and granular details with ease; this position requires someone who can build marketing strategies, briefs, and plans, and execute them flawlessly, demonstrating strong leadership, detail orientation, and project management skills.
        
      • Demonstrated ability to develop a strong global brand and marketing vision for highly visible brands.
        
      • Self-starter who thrives in a fast-paced, agile culture-someone who embraces and leads through change and ambiguity.
        
      • Creative and innovative thinker with proven ability to develop big ideas that cut through in the consumer marketplace; possesses strong cultural acumen and insight into the latest trends in the marketplace, consumer communities, and streetwear.
        
      • Experience in selecting, partnering with, and managing outside agencies to enhance brand strategy and execution, ensuring alignment with company goals and driving creative excellence.
        
      • Excellent communication and influencing skills, with the ability to engage stakeholders across all levels of the organization.
        
      • Excellent PowerPoint-deck building skills.
        
        SALARY & BENEFITS/WHAT WE OFFER:
        The compensation for this position ranges from $140,000 - $150,000 (annually). The rate of pay offered will be dependent upon the candidate's relevant skills and experience. In addition, we offer our employees a comprehensive benefits package including paid holidays, vacation time, sick and personal time, medical, dental and vision insurance, and 401k matching. We also offer discounts on travel, entertainment, and more through our partnership with PerkSpot. MJ employees also receive discounts on MJ products throughout the year, as well as access to discounts on other LVMH brands.
        ABOUT MARC JACOBS:
        For nearly 40 years, Marc Jacobs has been a driving force in fashion with his philosophy: pioneering designs, an irreverent spirit, the everyday and the extraordinary. Today, the brand continues to make its Marc as rebellious, unpredictable, and original.
        Our work is founded on our core brand pillars: unexpected, utilitarian, urban, unisex, and unique. NYC in design and spirit, our teams thrive off relentless authenticity, an openness to standing out, and inclusivity for all.
        EEO STATEMENT:
        Marc Jacobs International was founded on Marc's vision of celebrating uniqueness and being Perfect as You Are. We are committed to building an equitable and inclusive culture that values diversity of thought, background, and experience - all essential to our spirit of innovation and creativity. In line with this commitment, we believe that the best candidate may be one who comes from a less traditional background or may meet the qualifications in different ways. We encourage you to apply even if you don't meet all of the listed qualifications.
        Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, sex, sexual orientation, gender identity or expression, age, veteran status, national origin, religion, disability, or any other characteristic protected by federal, state, or local law.
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Keywords: Marc Jacobs, New York , Director of Brand Management, Executive , New York, New York