Marketing Director

Company: Peace Corps
Location: New York
Posted on: February 11, 2025

Job Description:

About Brooklyn SolarWorksBrooklyn SolarWorks was founded in 2015 with a purpose and mission to make "solar" appealing, easy, and available for all Brooklyn's urban homeowners. To meet the challenges of installing solar on NYC rooftops, BSW has pioneered a one-of-a kind solar canopy design and developed unique installation methods. Brooklyn SolarWorks is a trailblazer in New York City's solar energy industry, specializing in innovative and aesthetically pleasing solar panel installations for urban spaces. We are passionate about making solar energy accessible and practical for city dwellers while contributing to a cleaner and more sustainable future. If you're eager to be part of a mission-driven organization committed to environmental innovation and urban sustainability, we want to hear from you.Why Brooklyn SolarWorksWe are committed to building a diverse, sustainably minded, comfortable and ever-growing team that allows us to deliver a high degree of customer satisfaction and provide them with clean energy solutions. We believe and advocate for work life balance and growing at a manageable pace. Our staff and our customers are who we are, and here, their voice truly matters. To get a sense of our culture and environment check out our social media channels: IG, TikTok and FB: brooklynsolarworks, Twitter: bksolarworks.Company Values: Inquisitive, Committed, Adaptable, and Passionate.Awards: 2023-24, Solar Power World's Top Contractors 2024, Forbes Home's Best Solar Companies in New York 2024, City & State's Trailblazers in Clean Energy (T.R. Ludwig)DutiesResponsibilities:

• Develop and execute a comprehensive marketing strategy that aligns with the company's goals and values.
• Lead and manage a team of marketing professionals, vendors, and contractors to execute campaigns effectively.
• Monitor market trends and competitors to identify opportunities for growth.
• Brand Development
  • Enhance Brooklyn SolarWorks' brand presence and messaging to establish a stronger identity in the NYC market.
  • Ensure consistency in brand messaging across all channels.
  • Advise on branding strategy and lead generation for Brooklyn Solar Canopy Co.
  • Content Creation & Management
    • Oversee content strategy for blogs, social media, email campaigns, and video production.
    • Collaborate with internal teams and external agencies to create compelling, high-quality content.
    • Digital Marketing
      • Manage the company's online presence, including SEO/SEM strategies, PPC campaigns, and website optimization.
      • Leverage data analytics to refine marketing campaigns and improve ROI.
      • Public Relations & Community Engagement
        • Cultivate relationships with media, influencers, and community organizations to promote Brooklyn SolarWorks' mission.
        • Organize events and campaigns that engage the local community and drive brand awareness.
        • Field Team Management
          • Own the performance of Brooklyn SolarWorks Brand Ambassador/Canvass field team.
          • Orchestrate canvass activities with Canvass Manager and harmonize with other marketing channels.
          • Performance Metrics & Reporting
            • Establish KPIs for marketing efforts and track performance using analytics tools.
            • Provide regular reports and insights to senior leadership to guide decision-making.
            • Work with finance to ensure cost effectiveness of marketing activities.QualificationsRequired Skill Set
              • Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).
              • 7+ years of experience in marketing, with at least 3 years in a leadership role.
              • Strong understanding of digital marketing, branding, and public relations strategies.
              • Proven experience in managing budgets, campaigns, and teams.
              • Excellent communication, organizational, and analytical skills.
              • Proficiency in marketing tools such as Google Analytics, HubSpot, and social media platforms.Preferred Skill Set
                • Familiarity with the renewable energy or sustainability sector is a plus.Application InstructionsBefore responding to this announcement, please review the RPCV Career Link Terms of Use [PDF]. The Peace Corps is not able to confirm the legitimacy of every position posted to the jobs board and we ask everyone to use caution when contacting and/or sharing information with any organization while seeking employment. If you believe an announcement has violated the Peace Corps Terms of Use, please contact HireRPCVs@peacecorps.gov.Equal Opportunity EmploymentThe posting employer has certified that this announcement complies with Peace Corps' Equal Opportunity Employment policy:The Peace Corps is committed to providing equal opportunity to all employees, Volunteers, and applicants for employment and volunteer service. Peace Corps policy prohibits discrimination and harassment because of race, color, religion, sex, national origin, age (40 or over), disability, sexual orientation, gender identity, gender expression, marital status, parental status, political affiliation, union membership, genetic information, or history of participation in the Equal Employment Opportunity process, grievance procedure, or any authorized complaint procedure.Does this sound like the position for you?
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Keywords: Peace Corps, New York , Marketing Director, Executive , New York, New York