Senior Vice President, Product Marketing, Digital Assets

Company: BNY
Location: New York
Posted on: February 17, 2025

Job Description:

Senior Vice President, Product Marketing, Digital Assets At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth? We're seeking a future team member for the role of Senior Vice President, Product Marketing, Digital Assets to join our Marketing & Communications team. This role will be based in New York City, NY or Pittsburgh, PA in a hybrid model. In these roles, you'll make an impact in the following ways:

• Drive commercial success of the BNY Digital Assets by creating and executing marketing strategies aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns. Responsibilities can include:
  • Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact,
  • Act as a subject matter expert for the business from positioning through to sales enablement,
  • Build Digital Assets product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation.
  • Build knowledge about the products, the client segments they serve and the competitive environment,
  • Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development.
  • Identify product synergies across the broader enterprise,
  • Act as cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.
  • Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables. To be successful in this role, we're seeking the following:
    • Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
    • 10+ years of experience in product marketing, with a strong track record of success in the financial services industry.
    • Multiple years of industry experience within Digital Assets. Extensive knowledge of Digital Assets with proven ability to develop collateral, campaigns and more for Digital Assets
    • Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
    • People leader with strong leadership skills, with the ability to inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment.
    • Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
    • Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
    • Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
    • Candidates with a sound understanding of the investment ecosystem and strong knowledge of Digital Assets is required. At BNY, our culture speaks for itself. Here's a few of our awards:
      • America's Most Innovative Companies, Fortune, 2024
      • World's Most Admired Companies, Fortune 2024
      • Human Rights Campaign Foundation, Corporate Equality Index, 100% score,
      • Best Places to Work for Disability Inclusion, Disability: IN - 100% score,
      • "Most Just Companies", Just Capital and CNBC, 2024
      • Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
      • Bloomberg's Gender Equality Index (GEI), 2023 Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

Keywords: BNY, New York , Senior Vice President, Product Marketing, Digital Assets, Executive , New York, New York