Assistant Marketing Manager

Company: American Management Association
Location: New York
Posted on: February 28, 2025

Job Description:

American Management Association

Interested in this role You can find all the relevant information in the description below.


Assistant Marketing Manager

US-NY-New York

Job ID: 2025-1915
Type: Regular Full-Time
# of Openings: 1
Category: Marketing - Management
MARKETING MANAGEMENT

Overview

American Management Association (AMA), a world leader in management development, is looking for an Assistant Marketing Manager who will work closely with our Marketing staff to review marketing content, optimize course schedules, deliver data analysis that supports strategic marketing initiatives, and assist with daily tasks to drive attendance and repeat business. This individual will have a strong focus on growing AMA's Artificial Intelligence ("AI") product line, i.e., seminars, on-demand learning assets, events, panel discussions, webcasts etc. and other assigned product offerings to achieve revenue goals. This role will also help in researching, evaluating and supporting new and existing partnerships and reseller relationships.





Responsibilities

Work with Direct and Digital Marketing teams and Creative Services to assist in developing promotional strategies for AMA's "AI in the Workplace" and other assigned product lines that build brand awareness, generate qualified leads and drive revenue.
Collaborate closely with Learning Solution Managers and external Subject Matter Experts to stay current in the AI landscape to identify future trends.
Gather, summarize and analyze competitive intelligence with a key focus on AI offerings.
Review multi-media marketing copy for accuracy and consistency, executing updates when necessary.
Secure tracking codes and discount codes for campaigns to measure effectiveness
Assist with email promotions and building the email calendar for public seminars.
Analyze purchase activity, registration trends, and campaign results for AI courses and other public seminars to positively impact future growth opportunities.
Assist in the planning and scheduling of AMA course offerings.
Assist with customer research and member surveys, reporting results and statistics.
Improve communications with new and repeat seminar customers to promote next-step courses and other resources that reinforce lessons learned.
Respond to partner and affiliate requests to assess the viability of potential reseller relationships.
Other related duties





Qualifications



BA/BS in Marketing or related field required
At least 2 years of work experience in marketing or related role
Demonstrated expertise in professional services marketing environment preferred
Strong background in Artificial Intelligence and its use in the workplace preferred
Proven ability to coordinate multiple projects
Excellent analytical and spreadsheet skills and experience with all Microsoft Office applications
Excellent networking and relationship building skills
Excellent verbal and written communication skills
Keen attention to detail
Ability to take initiative and work through challenges, seeking guidance when necessary
Team player with demonstrated ability to collaborate with others and a positive attitude





More about American Management Association ("AMA"):



AMA's approach to improving performance combines experiential learning-learning through doing-with opportunities for ongoing professional growth at every step of one's career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, corporate and government solutions, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.



An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization









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Keywords: American Management Association, New York , Assistant Marketing Manager, Executive , New York, New York