Senior Director, CRM Strategy & Analytics (R50027463)

Company: fox com
Location: New York
Posted on: March 4, 2025

Job Description:

OVERVIEW OF THE COMPANYFox News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International, and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.JOB DESCRIPTIONFOX News Media is seeking an experienced Senior Director of CRM Strategy & Analytics to lead our CRM and direct-to-consumer analytics efforts. The ideal candidate will have a strong background in CRM strategies, data analysis, and customer insights. They will have strong domain expertise in direct-to-consumer subscriber businesses, ideally in entertainment. This role will be pivotal in driving customer-centric strategies and improving customer engagement and retention.A SNAPSHOT OF YOUR RESPONSIBILITIES

• Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.
• Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.
• Design and conduct experiments, A/B testing, and segmentation studies to enhance marketing efforts.
• Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and planning.
• Interpret CRM performance and subscriber metrics, identify trends, and prioritize opportunities to drive revenue and improve customer lifecycle management.
• Present findings and recommendations to senior leadership and other stakeholders.
• Collaborate with cross-functional teams, including marketing, product, and analytics, to integrate Marketing Analytics into broader business strategies.
• Stay updated on CRM technology trends, best practices, and emerging tools to innovate and enhance strategies.
• Manage CRM analytics budgets, ensuring efficient allocation of resources and maximizing return on investment.WHAT YOU WILL NEED
  • Proven experience in CRM analytics, with a track record of driving customer engagement and retention.
  • 10-12+ years of experience in a similar field.
  • Bachelor's degree in marketing, statistics, data science, or a related field.
  • Expertise in CRM platforms and tools (Braze and Segment preferred), as well as data analysis and visualization tools such as Tableau.
  • Strong business acumen and ability to translate data into actionable insights and strategic recommendations.
  • Excellent leadership and team management skills, with the ability to inspire and motivate a team.
  • Strong communication and presentation skills, with the ability to clearly communicate complex findings to both technical and non-technical stakeholders.
  • Strong problem-solving and critical-thinking abilities, with a curious and analytical mindset.
  • Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects and priorities.
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Keywords: fox com, New York , Senior Director, CRM Strategy & Analytics (R50027463), Executive , New York, New York