Head of Production Sales (VP), North America

Company: Indicia Worldwide
Location: New York
Posted on: April 2, 2025

Job Description:

About usIndicia Worldwide is an insight and technology-led communications agency with global production expertise.Why we exist: We create new value.At Indicia Worldwide, our philosophy is one of 'creating new value'. We create new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance and reducing costs in marketing execution. For our clients and their customers, we are building mutually-beneficial partnerships. We see this proposition, built around the perfect balance of efficiency and effectiveness, as pioneering, entrepreneurial and, above all else, sustainable.Our substantial investment in our technology and data science capability, and resource, provide our differentiation in the marketplace. Data insight and marketing technology allow us to measure our work, evidencing ROI as the most critical metric in today's environment.We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.As a business we draw on a rich heritage from the worlds of print, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.We believe in what we do. We believe this proposition makes us unique. We have the capacity to redefine the way marketing is activated for our clients across the globe. Now, and well into the future.The output: Improved client performance by engaging consumers with brand ideas better, faster and more cost-effectively, across every step of a brand's journey to market.Purpose of the roleThe Head of Production Sales, North America will be the heart-beat of driving growth in the agency's Print/POS management, Premiums and Creative Production divisions which are all underpinned by our data & technology capabilities. Generating, nurturing and closing down leads through the entire sales funnel by owning the delivering an exceptional sales experience across all touch-points is of critical importance to realise our exciting growth ambitions.The Head of Production Sales, North America will be expected to gain respect and trust both internally and externally by leveraging their many years of industry experience, sector expertise and through strong interpersonal and leadership skills.Driving GrowthA growth first mindset. Shaping strategic growth plans in order to drive relevant new business leads, all by design in order to meet our North American growth targets.Proposition activationThe ability to activate the Indicia Worldwide production proposition's in a new business, prospect environment by bringing together teams of subject matter experts and showcasing the strategic application of data and technology differentiators in order to solve qualified business problems.Navigating the proposition bankThe ability to understand and interpret the existing production proposition bank - tailoring to prospect needs and strategy by 'getting closer' to client problems to proactively drive the strategic agenda in the conversion of new business.Building the reputation of the global (and regional) growth teamTo be seen as the individual that defines tomorrow and sets new standards in prospect engagement - a brilliant leader, inspiring the wider teams to deliver outstanding work.Skills, knowledge, experience and exposure

• Solid experience in a similar, new business focused role gained in a marketing agency.
• Adept and confident engaging with North American & sometimes global senior procurement and marketing teams around our core production business.
• Demonstrated experience in driving growth in agency's Print/POS management, Premium's, Creative Production and production related proprietary technology is a must.
• Sound subject matter expertise and capability of being the voice in the region for the Production side of our business.
• Extensive experience across all marketing procurement categories including production agency and multi channel execution.
• Ability to successfully engage and nurture prospects.
• A track record of building high performing sales teams.The mindset to navigate the roleDeveloping growth strategies, nurturing relationships with prospects and establishing high-performing teams requires a real skill in processing and navigating business and people situations. The following examples will apply to the Head of Production sales role:
  • An ability to interpret how situations and thinking might evolve in the context of prospect engagement. Proactively seeking out and anticipating potential opportunities for the business and developing corresponding thinking to deliver excellent pitch experiences. Applied in the development of growth strategy.
  • Resilience as a growth leader with competency in building capability within teams to ensure that multiple requirements can be simultaneously managed without an impact on business performance (e.g. lead generation, marketing content & planning, ABM strategy, pitch/presentation content etc---).
  • The ability to understand business positions from a number of perspectives. Appreciating the needs of multiple parties to better determine positions in negotiations and business decisions.
  • The skill to interpret, define and articulate (written and verbal) complex business solutions in a clear and simple way, that respond to prospect's briefs and challenges.
  • Able to make decisions and set direction according to the time and growth ambitions of the business in order to meet P&L needs.The softer skills that we believe will help you thrive in this role:Whilst there is no specific definition of behaviours required to successfully deliver the Head of Production sales role, the following are characteristics we'd expect to see:
    • To be energised by people. In all their forms. The extravert, the introvert. Building diverse relationships with all sorts of people will be a constant source of motivation.
    • Curiosity is fuel. Wanting to know all about a prospect's business. Listening to their challenges. What keeps them awake at night. The fuel that unlocks our proposition in response to qualified and relevant opportunities.
    • The ultimate facilitator. Bringing together and motivating teams from diverse disciplines to unlock potential; always recognising the sum of the parts in the pursuit of excellent pitch and presentation experiences.
    • Loving and living communication in all of its forms. To write it, to vocalise it. To champion the best forms of communication internally and externally.
    • Relentless disposition. Skilled in creating an environment that's self-motivating and motivates others to be their best. As within all growth environments, relentless pursuit of opportunities is a must in order to remain close to a prospect.Role Requirements
      • This is a senior role with a direct impact on the revenue and profit of Indicia Worldwide and with an impact on key departments.
      • The role is 'hands on' and expected to identify and win New Business.
      • Some travel along with occasional out of hours and flexible working will be required.
      • The role is expected to provide input into and fully support the objectives of the management team.We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.
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Keywords: Indicia Worldwide, New York , Head of Production Sales (VP), North America, Executive , New York, New York