Sales Director, North America, Sport 24, IMG

Company: IMG LIVE
Location: New York
Posted on: February 17, 2025

Job Description:

Sales Director, North America, Sport 24, IMGSales Director, North America, Sport 24, IMGApply locations NY-New York - 11 MadisonTime type: Full timePosted on: Posted 30+ Days AgoWho We Are:IMG is a global leader in sports, fashion, events, and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training, and league development.What You'll Do:The key purpose of this role is to develop key advertising, agency, and brand partnerships in the North American market, and drive significant advertiser revenue through IMG's owned and operated industry-leading Sport 24 Live Airline and Cruise ship channel.The successful candidate will be tasked with developing existing and new relationships with media agencies and brands, ensuring IMG & Sport 24 achieves share of brand budgets and continues to develop market awareness of the channel's unique audience offering.The role holder will secure investment from media agencies/brands in the form of direct IO's, RFP's and as the product develops via agency 'upfronts' and PMP programmatic deals via trading desks and media teams.As a key leader and revenue generator within the Global Partnerships team, you will develop, execute, and manage complex advertising and content partnership deals.Key Responsibilities and Accountabilities:

• Establish, grow, and maintain media agency and brand relationships, identifying key decision-makers to develop strong rapport, generating incremental revenues for our Sport 24 Live Inflight & Cruise ship channel.
• Develop broad advertising, content, and partnership solutions with both short & long-term commitments.
• Delivery of sales targets and a go-to-market plan for strategically identified channel partnerships and live broadcast rights properties.
• Secure investment from media agencies/brands in the form of direct IO's, RFP's and as the product develops via agency 'upfronts' and PMP programmatic deals via trading desks and media teams.
• Work closely with the Global Partnerships Operations team, Endeavor Analytics, and the wider Endeavor Network to deliver a cohesive and seamless go-to-market approach.
• Consistently identify target brands and generate face-to-face/virtual meetings to establish new client relationships.
• Perform contractual negotiations with clients through to signature.
• Support and work closely with Senior Management to ensure commercial partnerships are in keeping with the Channel environment and compliant with content rights holders.
• Work with contracted rights holders to ensure successful contract delivery and renewal.
• Ensure that all pipeline detail and deals are reported and up to date on the global CRM system.
• Maintain a good knowledge of competitor IP and activity in the market.
• Weekly/monthly forecasting and reporting to senior divisional management within the IMG Media and Global Partnerships business units.
• Compile and analyze revenue figures while monitoring relevant performance metrics and efficiently managing campaigns to focus on activities that grow revenue, ensuring agency satisfaction.
• Contribute to the development, ongoing definition, and refinement of ad product, tech developments, reporting, and regional sales strategies.
• Implement plans underpinning delivery of those strategies, continuing evolution of our products and commercial propositions.
• Keep up to date with the current market, competitor activity, and brand spend.
• Any other duties within the scope of your role.You Have These:
  • 10+ years of experience within Media Platform/Publisher relationships - preferably across the Digital, DOOH, OOH, Airline, Airport, Transit industry.
  • Excellent understanding of the OOH/DOOH and digital advertising ecosystem, including knowledge of traditional buying, ad-networks, ad exchanges, RTB, DSPs, and trading desks.
  • Extensive advertising partner sales and strategy development experience.
  • Demonstrable experience of working with key brands in the region and extensive media agency holding group relationships.
  • Understanding of how to construct 1:1 client direct, agency-wide trade, PMP, and flexible commercial agreements.
  • Experience in negotiating high-value, complex, commercial contracts and partnership, content, and advertising deals across multiple platforms.
  • Proven track record of successful client relationships and strategic account management/engagement.
  • Effective communication skills with a broad range of audiences.
  • Thorough understanding of the end-to-end sales process and the customer buying process.
  • Working knowledge of closing deals including negotiation of commercial terms and working alongside the legal team to negotiate and conclude contractual agreements.
  • Demonstrable knowledge of the media landscape across Travel, Finance, Luxury, Tourism, Sports media, and content activation.
  • Self-starter with evidence of delivering multi-million-pound YoY revenue.
  • Ability to create compelling media solutions that drive engagement from a buying audience.
  • Team player: Excellent relationship management skills and cross-functional collaboration.
  • Analytically oriented. You can demonstrate impact and efficiency of interventions on the business.Working Conditions:
    • This is a permanent position.
    • This role will be based at our offices in New York, with some flexibility on remote working as appropriate.
    • May be required to attend (and travel to) locations, including other IMG buildings and meetings.
    • Unsocial hours may be required, as dictated by the demands of the business schedule.
    • Adapting to the use of new systems and technology where appropriate.Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills, and experience.Hiring Range Minimum: $105,000 annuallyHiring Range Maximum: $140,000 annually
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Keywords: IMG LIVE, New York , Sales Director, North America, Sport 24, IMG, Sales , New York, New York