Marketing Audience Lead
Company: Solugenix Corp
Location: New York
Posted on: March 17, 2025
|
|
Job Description:
Marketing Audience Lead
The following information aims to provide potential candidates with
a better understanding of the requirements for this role.
New York, NY (Hybrid)
5-Month Contract
Job ID 25-09519
Solugenix is assisting a client, a prestigious and large investment
management company in their search for a Marketing Audience Lead.
This is a 5-month contract opportunity based out of New York, NY
(Hybrid).
This role will execute on business priorities for the Lifecycle
Marketing team and act as one of the primary marketing interfaces
to the cross-functional Digital Coverage Marketing team. Helps to
deliver upon business objectives for their area of responsibility
and ensures execution is aligned to marketing and business
objectives. Builds a broad and deep understanding of the business
landscape, the audience(s) and client(s) served, the competitive
environment and marketing best practices.
Qualifications:
Must have 7 years of experience in marketing, with asset
management/wealth management/mutual fund marketing experience
strongly preferred.
Demonstrates ability to effectively plan and manage the work of
diverse, multiple teams.
Demonstrates ability to influence groups and/or more senior
associates.
Demonstrates judgment in resolving matters of high complexity.
Demonstrates intellectual curiosity and analytical skills in areas
of moderate complexity.
Demonstrates ability to collaborate and develop/maintain working
relationships inside and outside the organization to enable
effective completion of business objectives.
Demonstrates effectiveness in leading/facilitating a variety of
meetings.
Demonstrates ability to lead and manage projects across multiple
teams or groups.
Demonstrates good knowledge of current marketing technology, tools,
and digital channels, including social media, search, and content
marketing.
Responsibilities: Establishes the business priorities for the
audience by working with client segment teams, business groups, and
senior leaders.
Defines the business problem by partnering with senior leaders (as
appropriate) to develop the situation assessment and identify
business opportunities to crisply define the problem to solve. A
solid understanding of our industry, business model, and
competitive positioning is required to achieve this.
Develops and implements the overall marketing strategy for the
target audience to achieve the desired change in audience behavior
or attitudes.
Partners with marketing research, sales, and product teams to
develop powerful audience insights that drive the achievement of
business objectives.
Translates business opportunity into marketing actions by
developing the marketing brief from which the go-to-market plan
will be developed.
Partners with cross-functional marketing team to develop and deploy
marketing programs aligned to the business objectives and
strategies by leading an agile team and delivering via agile
methodologies and practices.
Translates business problems into creative direction by developing
a focused brief. Evaluate creative via this brief and be able to
provide effective and constructive creative feedback during
creative development.
Creates strong stakeholder relationships with leaders in marketing
and the client segment team.
Leads the establishment and delivery of campaign reporting and
overall segment analysis for the target audience.
Measures audience engagement with marketing efforts.
Uses data to design and adapt marketing activities in real-time to
maximize success. Course- corrects marketing activities to achieve
audience goals.
Determines ROI of marketing activities.
Performs additional responsibilities as assigned.
Pay Range for CA, CO, IL, NJ, NY, WA, and DC: $69/hour to $69/hour.
Starting rate of pay offered may vary depending on factors
including but not limited to, position offered, location,
education, training, and/or experience.
Solugenix will consider qualified applicants with a criminal
history pursuant to the California Fair Chance Act and Ordinance.
Applicants do not need to disclose their criminal history or
participate in a background check until a conditional job offer is
made to you. After making a conditional offer and running a
background check, if we are concerned about conviction that is
directly related to the job, applicants will be given the chance to
explain the circumstances surrounding the conviction, provide
mitigating evidence, or challenge the accuracy of the background
report.
About the Client
Our client is an American financial services company. It ranks
among the world's oldest and largest investment management
organizations. They have offices globally.
About Solugenix
Solugenix is a leader in IT services, delivering cutting-edge
technology solutions, exceptional talent, and managed services to
global enterprises. With extensive expertise in highly regulated
and complex industries, we are a trusted partner for integrating
advanced technologies with streamlined processes. Our solutions
drive growth, foster innovation, and ensure compliance-providing
clients with reliability and a strong competitive edge.
Recognized as a 2024 Top Workplace, Solugenix is proud of its
inclusive culture and unwavering commitment to excellence. Our
recent expansion, with new offices in the Dominican Republic,
Jakarta, and the Philippines, underscores our growing global
presence and ability to offer world-class technology solutions.
Partnering with Solugenix means more than just business-it means
having a dedicated our financial client focused on your success in
today's fast-evolving digital world.
Keywords: Solugenix Corp, New York , Marketing Audience Lead, Advertising , New York, New York
Click
here to apply!
|