Director of Measurement (Attribution/Analytics)
Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: March 2, 2025
Job Description:
Director of Measurement (Attribution/Analytics)New York, New
York, United StatesWho We AreOur award-winning culture is built
around five core values (known as our 5C's): Curiosity,
Collaboration, Creative Conflict, Commitment, and Competitiveness.
With these guiding values, adMarketplace seeks to empower our team
to reach their full potential through continued learning, and the
opportunity to do their best work.The RoleThe Measurement team is
essential to adMarketplace's mission of delivering data-driven
insights and optimizing media value for our advertisers and
publishers. As a key driver of business impact, the team ensures
that media performance is accurately measured and that clients are
equipped to maximize outcomes based on transparent, understandable
and actionable insights.The ideal candidate will bring extensive
experience in digital marketing measurement and a deep
understanding of diverse methodologies, from Multi-Touch
Attribution (MTA) to Incremental Lift Testing. This high visibility
role has frequent interactions with C-suite executives and plays a
pivotal role in shaping our strategic measurement approach during a
period of rapid company growth.What You'll Do
- Help client advertisers address their measurement questions
through creative solutions spanning a combination of their existing
solutions and our preferred toolset.
- Guide AMP measurement and testing efforts in partnership with
AMP and working with our publisher partnerships through design,
implementation, analysis, and insights delivery.
- Enable AMP account teams in better understanding measurement
and analytics concepts to support better client engagement.
- Work closely with our clients and product team stakeholders to
shape the consumer experience.
- Support ideation and formulation of more effective measurement
approaches for AMP to employ with their client advertisers and
publishers.
- Work with AMP cross-functional teams to shape client experience
and AMP solutions.Who You Are
- Digital media professional with 5+ years of experience with
multiple measurement solutions (MMM, MTA, and Incremental Lift
Testing).
- Possess a bias-to-action, "can-do" attitude, and willingness to
proactively solve issues and see projects through to
completion.
- Growth-oriented individual who is curious and hungry to learn
more, can mentor and manage more junior team members, and is
willing to get their own hands dirty.Qualifications and Skills
- Client-facing role preferably at a media or CRM agency, or
measurement consultancy.
- Effectively distill measurement methodologies and deliver
results in plain English.
- Experience with analytics platforms (Adobe, GA).
- Analytical and problem-solving skills such as diagnosing and
identifying root causes of data tracking issues as well as
unearthing findings and insights to share with clients.
- Hands-on knowledge of SQL and Tableau to support data analyses
is a plus.
- Bachelor's degree in relevant field (computer science,
engineering, or mathematics).*Compensation Range: $160,000 -
$200,000Join UsadMarketplace has been named as one of the best
places to work in New York City by Built In and Crain's- the latter
of which have recognized us the past three years straight! AMP is
currently experiencing triple digit growth, and it's never been a
better time to join our team!We offer a robust continuing education
program, management training, regular company-wide lunch and
learns, and well-defined career paths to ensure all our employees
have an opportunity to grow.At adMarketplace, we play to win, but
we learn from our setbacks. Our commitment to a collaborative
environment means no one succeeds alone, and no one fails alone
either.We know you've come to expect comprehensive healthcare,
wellness programs, paid time off, commuter benefits, and 401k
matching from any company, so it's a good thing we offer all of
that and so much more. adMarketplace offers Summer Fridays, catered
lunches, a fully stocked kitchen, ZogSports teams, happy hours and
corporate retreats to encourage a strong work/life balance.No Third
Party Recruiters. We do not accept unsolicited agency resumes and
we are not responsible for any fees related to unsolicited
resumes.*This range represents the low and high end of the base
salary someone in this role may earn as an employee of
adMarketplace in the New York office. Salaries will vary based on
various factors including but not limited to professional and
academic experience; training; associated responsibilities; and
other business and organizational needs. The range listed is just
one component of our total compensation package for employees.
Salary decisions are dependent on the circumstances of each
hire.Apply for this job
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Keywords: Tbwa Chiat/Day Inc, New York , Director of Measurement (Attribution/Analytics), Executive , New York, New York
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