Director of Measurement (Attribution/Analytics)

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: March 2, 2025

Job Description:

Director of Measurement (Attribution/Analytics)New York, New York, United StatesWho We AreOur award-winning culture is built around five core values (known as our 5C's): Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, adMarketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.The RoleThe Measurement team is essential to adMarketplace's mission of delivering data-driven insights and optimizing media value for our advertisers and publishers. As a key driver of business impact, the team ensures that media performance is accurately measured and that clients are equipped to maximize outcomes based on transparent, understandable and actionable insights.The ideal candidate will bring extensive experience in digital marketing measurement and a deep understanding of diverse methodologies, from Multi-Touch Attribution (MTA) to Incremental Lift Testing. This high visibility role has frequent interactions with C-suite executives and plays a pivotal role in shaping our strategic measurement approach during a period of rapid company growth.What You'll Do

• Help client advertisers address their measurement questions through creative solutions spanning a combination of their existing solutions and our preferred toolset.
• Guide AMP measurement and testing efforts in partnership with AMP and working with our publisher partnerships through design, implementation, analysis, and insights delivery.
• Enable AMP account teams in better understanding measurement and analytics concepts to support better client engagement.
• Work closely with our clients and product team stakeholders to shape the consumer experience.
• Support ideation and formulation of more effective measurement approaches for AMP to employ with their client advertisers and publishers.
• Work with AMP cross-functional teams to shape client experience and AMP solutions.Who You Are
  • Digital media professional with 5+ years of experience with multiple measurement solutions (MMM, MTA, and Incremental Lift Testing).
  • Possess a bias-to-action, "can-do" attitude, and willingness to proactively solve issues and see projects through to completion.
  • Growth-oriented individual who is curious and hungry to learn more, can mentor and manage more junior team members, and is willing to get their own hands dirty.Qualifications and Skills
    • Client-facing role preferably at a media or CRM agency, or measurement consultancy.
    • Effectively distill measurement methodologies and deliver results in plain English.
    • Experience with analytics platforms (Adobe, GA).
    • Analytical and problem-solving skills such as diagnosing and identifying root causes of data tracking issues as well as unearthing findings and insights to share with clients.
    • Hands-on knowledge of SQL and Tableau to support data analyses is a plus.
    • Bachelor's degree in relevant field (computer science, engineering, or mathematics).*Compensation Range: $160,000 - $200,000Join UsadMarketplace has been named as one of the best places to work in New York City by Built In and Crain's- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth, and it's never been a better time to join our team!We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.We know you've come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it's a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.No Third Party Recruiters. We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.*This range represents the low and high end of the base salary someone in this role may earn as an employee of adMarketplace in the New York office. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.Apply for this job
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Keywords: Tbwa Chiat/Day Inc, New York , Director of Measurement (Attribution/Analytics), Executive , New York, New York